Online Presence: the importance of the professional and corporate profile on social networks

Nowadays, your presence on social networks says a lot about you or your company. Get to know reference profiles and their engagement strategies to know where to start

Raquel Medeiros


Raquel Medeiros


March 10, 2023

Person browsing social networks in search of relevant knowledge

Social networks have become a fundamental part of our personal and professional lives. Nowadays, it's hard to find someone who doesn't have at least one profile on some social network. But the importance of these platforms goes far beyond sharing photos and chatting with friends. They are also a valuable tool for building your personal and corporate brand.

Why is it important to have a professional profile on social media?

A well-built professional profile can help increase your visibility in the job market, attract new job opportunities and even win customers for your company.

According to a survey conducted by Hubspot , 92% of marketers say that social networks have been extremely useful in promoting their projects.

Additionally, many companies use social media as a recruiting tool .

According to LinkedIn , 87% of recruiters use the platform to find qualified candidates .

Having an updated and complete profile can be the differential when applying for a vacancy.

How to build a professional profile on social media?

To build a strong professional profile on social networks, it is important to follow some tips:

Choose the right platforms: Not all social networks are suitable for professional purposes. O LinkedIn is the most suitable platform for those who want to build their personal or corporate brand in the business environment .

Create a Complete Profile: Fill in all of your profile information, including past experience, skills, and education. Also add a professional photo and a clear description of your areas of expertise.

‍ Publish Relevant Content: Share articles, news, and opinions related to your industry.

This helps showcase your knowledge and expertise in the subject.

Interact with other users: Comment on relevant posts, join groups related to your field of expertise, and send messages to other users with common interests.

Company marketing professional managing the corporation's social networks

The importance of corporate social networks

In addition to traditional social networks, there are also so-called "corporate social networks". These platforms are aimed specifically at companies and employees, enabling internal communication between teams and departments .

A survey carried out by P3K revealed that 84% of professionals consider corporate social networks important to consolidate the organization's business strategy.

Among the benefits of corporate social networks are:

  • Improved internal communication;

  • Increased employee engagement;

  • Ease of exchanging information;

  • Stimulation of collaboration between teams.

Social media can also help increase the company's visibility .

When users share company content on their own pages, it can lead to a significant increase in organic reach.

Having an active corporate profile on social networks can help improve the company's SEO (Search Engine Optimization).

An example of this is Coca-Cola Brazil, which has more than 15 million followers on Facebook and more than 2 million on Instagram .

The company uses its Pages to share brand-related content and interact with its followers. As a result, they were able to increase their online visibility and build an engaged community around the brand.

According to a study carried out by the Hootsuite , 90% of companies say social media is important to their business . Additionally, 66% of consumers say they would buy from a brand they follow on social media . This means that companies that are not present on social networks are missing out on a huge opportunity to increase their sales.

The Importance of Independence and Autonomy in the Creation of Professional Profiles in Social Networks

With the advancement of technology and the popularization of social networks, more and more professionals are using these platforms to create professional profiles and promote their work. However, it is important to highlight that independence and autonomy are fundamental in this process, as they allow professionals to have control over their image and career.

Advantages of Independence and Autonomy in the Creation of Professional Profiles

By creating a professional profile on social networks, professionals can enjoy several advantages over those who follow pre-established standards.

To better illustrate this flexible administration in the creation of professional profiles on social networks, we can cite some practical examples:

  • A freelance photographer can use his Instagram account to post authorial photos without having to follow the rules imposed by an agency or company;

  • A financial advisor can create educational videos about personal finance on their YouTube channel. YouTube without having to worry about the guidelines imposed by a brokerage or bank;

  • A graphic designer can use his profile on behance to publicize their works without having to go through the scrutiny of an agency or studio.

Thus, Independence and autonomy are fundamental when creating professional profiles on social networks .

By having control over their online content and image, professionals can enjoy several benefits in relation to those who follow pre-established standards.

Therefore, it is important to encourage this practice among those who wish to stand out in the market today.

For a better visualization of the main points, a clarification follows:

Greater Visibility

By having control over the content posted on their profile, professionals can create more creative and authentic posts, which can attract more followers and increase their visibility in the market.

Personal Brand Strengthening

With autonomy to decide which image they want to convey to the public, professionals can strengthen their personal brand on social networks. This can help them stand out in the market, win new job opportunities and increase their credibility with customers and business partners.

More Flexibility

By not depending on companies or institutions to create their professional profiles on social networks, professionals have more flexibility to adapt their content to market needs.

This can help them stay on top of trends in their industry.

Corporate profiles with greater engagement on social networks

Nowadays, digital presence is essential for any company that wants to stand out in the market. And for that, you need to have a well-defined and efficient digital marketing strategy. But which are the corporate profiles that are standing out in this scenario? Let's review some of them.

1. Coke

Coca-Cola is one of the most well-known brands in the world and its presence on social media is quite strong. With more than 100 million followers on Facebook, the brand uses various strategies to keep its audience engaged, such as creative advertising campaigns and interactions with users through hashtags.

In addition, Coca-Cola invests in relevant and diverse content on its social networks, such as recipes with its products and posts about brand-sponsored events.

All of this contributes to increasing user engagement with the brand.

2. Netflix

Netflix is another company that has made a name for itself on social media in recent years.

With more than 70 million followers on Instagram, the brand uses a relaxed and fun language in its posts, which mainly attracts a young audience.

Netflix invests in content, such as trailers for new series and movies produced by the company. This means that users are always up-to-date on news on the platform.

3. Nike

Nike is one of the most influential brands in the sporting world and its social media presence reflects that. With more than 10 million followers on Twitter, the brand uses popular sports-related hashtags to increase its reach on social media.

In addition, Nike invests in impactful and inspiring advertising campaigns that reinforce the brand's values and encourage people to practice sports. This makes users identify even more with the brand.

Technical analysis of strategies

The corporate profiles mentioned above have some things in common: they use appropriate language for their target audience; invest in relevant and diverse content; use popular hashtags; interact with users through social networks; invest in creative advertising campaigns.

But beyond that, these companies also use data to guide their digital marketing strategies . They constantly monitor the performance of their posts on social networks and use analytical tools to better understand the behavior of their users on the internet .

In this way, they are able to adjust their strategies according to the needs of the target audience and further increase user engagement with brands.

Real time engagement analytics web dashboard

The main digital marketing strategy tools available on the internet

Digital marketing is one of the fastest growing areas in the world today. With the evolution of technology come new tools and platforms that help companies achieve their marketing goals.

If you're looking for the best tools for your digital marketing strategy, check out our list below.

1. HubSpot

Are you struggling to keep up with the ever-changing landscape of digital marketing? Do you find it difficult to manage your campaigns, track your progress and measure your ROI? In this case, the marketing tools of the HubSpot may be the solution you've been looking for.

According to a recent study by the Forrester Research , companies using HubSpot see an average 450% increase in leads generated . Additionally, companies using HubSpot's marketing automation software see an average 3x ROI in their first year .

HubSpot offers a comprehensive set of marketing tools that can help businesses of all sizes streamline their marketing efforts and achieve their goals. From email marketing and social media management to landing pages and analytics, HubSpot has everything you need to succeed in today's digital world.

One of the biggest advantages of using HubSpot is that it provides a complete platform for your marketing needs. Instead of using multiple tools from different vendors, you can access everything you need in one place. This not only saves you time, but also ensures consistency across all of your campaigns.

HubSpot's user-friendly interface makes its tools easy for anyone to use. You don't need to be a tech savvy or have extensive coding knowledge to create professional looking landing pages or send email campaigns. With HubSpot, everything is drag and drop, making it accessible for everyone on your team.

HubSpot's analytics tools provide valuable insight into how your campaigns are performing. You can track metrics like website traffic, lead generation, conversion rates, and more. This data allows you to make informed decisions about where to focus your efforts and adjust your strategy accordingly.

2. Ahrefs

In today's digital age, Search Engine Optimization (SEO) is crucial for businesses looking to succeed online. With so much competition out there, it can be challenging to stand out and get noticed. Fortunately, the marketing tools of Ahrefs can help you take your SEO game to the next level.

The benefits of using Ahrefs marketing tools are clear - just look at the numbers! According to a recent study by the Forbes , companies using Ahrefs see an average increase in organic traffic of 106% . Additionally, companies using Ahrefs' Site Audit tool see an average 43% increase in pageviews .

Ahrefs offers a set of tools that can help businesses improve their website rankings in search engines like Google . From keyword research and backlink analysis to content optimization and competitor analysis, Ahrefs has everything you need to succeed in the world of SEO.

Keyword research is one of the most critical aspects of SEO. With Ahrefs, you can perform comprehensive keyword research and identify high-volume keywords that are relevant to your business. This data allows you to optimize your content for these keywords and improve your chances of ranking higher on search engine results pages (SERPs).

Backlinks are an essential part of any successful SEO strategy. With Ahrefs, you can analyze your competitors' backlinks and identify opportunities to build quality links to your site . Not only does this improve your site's authority, but it also helps drive more traffic to your site.

Creating high-quality content is essential to SEO success. Ahrefs offers a variety of tools that can help you optimize your content for search engines and improve its overall quality. From analyzing readability scores to identifying areas for improvement, Ahrefs makes it easy to create content that resonates with search engines and users alike.

Keeping an eye on your competitors is crucial in today's competitive landscape. With Ahrefs, you can analyze your competitors' websites and gain valuable insights into their strategies . This data allows you to identify areas where they are outperforming you and adjust accordingly.

3. MailChimp

Email marketing is a powerful tool for businesses looking to connect with their audience and drive sales. However, managing email campaigns can be challenging, especially when you're dealing with a large list of subscribers. That's where the MailChimp - it offers a set of marketing tools that can help companies optimize their email marketing efforts and achieve their goals.

The benefits of using MailChimp's marketing tools are clear - Based on a recent study by Litmus , businesses using MailChimp see an average open rate of 22.71% and an average click-through rate of 2.91% . Additionally, businesses using MailChimp's automation tools see an average increase in revenue of 15% .

One of the biggest advantages of using MailChimp is its user-friendly interface. Even if you're new to email marketing, you can quickly create professional-looking campaigns using MailChimp's drag-and-drop editor. Plus, its intuitive interface makes it easy to manage your subscriber list and track your campaign performance.

Personalization is key when it comes to successful email marketing. With MailChimp, you can easily personalize your emails by including the recipient's name or other relevant information . This helps make your messages more engaging and increases the likelihood of conversion.

MailChimp provides in-depth analytics that allow you to track the performance of your campaigns . You can see metrics like open rates, click-through rates, and conversion rates . This data allows you to adjust your strategy as needed and improve your overall ROI .

4. Google Analytics

In today's digital age, having a website is crucial for businesses that want to succeed online. However, simply having a website is not enough - you need to track its performance and optimize it for success. That's where the Google Analytics.

The benefits of using Google Analytics are clear - research from Econsultancy analyzed that companies that use web analytics tools like Google Analytics see an average increase in ROI of 17% . Additionally, businesses using the Google Analytics goal tracking feature see an average 20% increase in conversions .

Google Analytics collects a large amount of data about visitors to your website, including their location, device type and behavior on your website . This data allows you to better understand your audience and adapt your marketing efforts accordingly.

Google Analytics allows you to create custom dashboards that display the metrics that matter most to your business . Whether you're interested in tracking conversion rates, bounce rates, or something else entirely, you can create a dashboard that gives you the insights you need.

Setting goals is critical when it comes to achieving success online. With Google Analytics' goal tracking feature, you can set specific goals for your website and track progress against those goals over time.

Real-time reports let you see how your site is performing at any time. This data can be incredibly valuable when it comes to making real-time decisions about your marketing strategy.

5. Hootsuite

Social media has become an essential component of digital marketing, allowing businesses to connect with their audience and promote their brand. However, managing social media accounts can be time-consuming and complicated, especially when you're dealing with multiple platforms. That's where the hootsuite - it offers a set of tools that can help businesses optimize their social media marketing efforts and achieve their goals.

With a recent study by Forrester Research, companies using Hootsuite see an average productivity increase of 25% . Additionally, businesses using Hootsuite's scheduling feature see an average increase in engagement of 92% .

Hootsuite lets you manage all your social media accounts from a single dashboard . This means you don't have to hop in and out of different platforms to post content or respond to messages. With Hootsuite, everything is in one place , making it easy to manage your social media presence.

Hootsuite lets you schedule posts in advance , which can save you time and ensure your content is posted at the optimal time for engagement. You can also schedule posts to multiple platforms simultaneously , ensuring your message reaches as many people as possible.

Hootsuite provides in-depth analytics that allow you to track the performance of your social media campaigns. You can see metrics like engagement rates, follower growth, and click-through rates . This data allows you to adjust your strategy as needed and improve your overall ROI.

If you have a team managing your social media accounts, collaboration is essential. Hootsuite allows multiple users to access the same account simultaneously, making it easy for teams to collaborate on creating and scheduling content.


Social networks have become an essential tool for both our personal and professional lives. Building a strong profile on these platforms can help increase your visibility in the job market, attract new clients or job opportunities.

Companies can benefit from so-called "corporate social networks" to improve internal communication between teams and encourage employee engagement .

A well-built professional and corporate profile can help strengthen the company's image in the market. With a strong presence on social networks, it is possible to increase brand awareness, generate more engagement with the target audience and win new customers.

First impressions are extremely important , especially in the digital world. A well-crafted professional and corporate profile can make all the difference when it comes to winning over new clients or business partners.

A well-managed profile can significantly improve a company's online reputation. By maintaining an open dialogue with customers, responding to queries and criticism quickly and efficiently, it is possible to build a positive image with the public.

Investing in a professional and corporate profile on social networks can bring countless benefits to companies . In addition to strengthening the brand image in the market, it is possible to win new customers, improve online reputation and increase engagement with the target audience.

Therefore, be sure to invest in this strategy that is so important these days.

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