How to promote your networking with social media

Get to know techniques that help make your social media profiles that carry credibility. Learn how to make publications that value and show your main skills.

Raquel Medeiros


Raquel Medeiros


March 3, 2023

Mobile with open-to-launch social networking apps to add new connections or share relevant profile posts

Knowing how to Network with the support of social networks can be an advantage for any company or professional. Taking advantage of all the resources that each platform offers and using them correctly can bring unexpected returns.

For example, hashtags on Twitter and Instagram are extremely important as they allow people within your industry to connect with relevant content quickly and easily.

Social networks have become increasingly important for professional networking. They allow users to connect with people all over the world, share information and form valuable relationships.

According to CareerBuilder research, 70% of employers use social media to research job candidates before making a hiring decision.

But how exactly can social media help professional networking? Let's explore some tips:

Connections with relevant people: Social networks allow you to connect with credible professionals in your field, regardless of geographic location. You can follow thought leaders in your field, join online groups and communities, and network with other professionals in your field.

Information sharing: Social media is a great platform to share relevant information about your field. You can share articles, insights and opinions on topics related to your work. This helps establish you as an expert in your field and build your credible reputation.

Build Relationships: Social media allows you to form valuable relationships with other professionals. You can interact with them through comments, direct messages or even virtual meetings. These relationships can lead to future opportunities, such as collaborations or referrals for new work.

According to a LinkedIn survey, 85% of jobs are filled through networking.

Another survey by the same social network showed that platform users are 2.6 times more likely to receive job offers than those who do not use the social network.

According to a Pew Research Center report, more than half of adults in the US use social networks for professional purposes.

In short, social networks play a key role in professional networking. They enable relevant connections, information sharing, and building valuable relationships. Therefore, it is important to use these platforms strategically to build your personal brand and expand your career opportunities.

Marketing professional explaining the main techniques to build a professional profile on social networks

How to create a social media profile that carries professional credibility

Networking is an essential part of professional success, and social media has become a great way to reach out and build meaningful connections with colleagues, employers and potential business partners.

With the impact of technology on communication today, it's crucial to stay current on best practices for leveraging digital platforms to your advantage.

In this blog we will see how you can leverage social networks like Facebook, Twitter, LinkedIn, Instagram in order to promote yourself professionally. From creating a stunning profile page that stands out from the rest to effectively engaging with followers and fellow professionals.‍

Online profile

The first step to using social media for networking is to ensure that your online profile accurately reflects who you are and what you do. This means including a clear and succinct introduction about yourself, as well as up-to-date contact information such as phone numbers or email addresses.

You should also include links to any relevant websites or social media to make it easier for potential contacts to learn more about you.‍

Engage with others on social media

Once your profile is established, it's time to start networking with others on social media platforms such as Twitter and LinkedIn.

Follow industry leaders and influencers in your area; comment on their posts and retweet their tweets if they align with your interests or goals.

You can also join groups related to your profession, which will give you access to even more contacts and connections.

Finally, make sure you regularly share useful content. This helps demonstrate your knowledge of the topic at hand and makes it more likely that people will follow or connect with you on social media.

Create your own content

Creating original content is another way to network effectively through social media platforms like YouTube and Instagram.

For example, if you work in marketing, creating a video series on advertising best practices can help illustrate your expertise while also providing something valuable to viewers who might be interested in learning more about the topic at hand.

Likewise, if you're a graphic designer looking for new clients or opportunities, posting beautiful images of design projects that showcase your talent can help grab the attention of potential employers or employees who might benefit from working with someone like you.

By making effective use of these tools, anyone can use social media strategically to gain recognition within their industries while connecting with new contacts who share similar interests!

Professional customizing your social profile according to the visual identity of your profession and career

Role of social media in professional networking

Professional networking is a key part of building a successful career. Most of us are familiar with traditional face-to-face meetings, but in this digital age, social media is playing an increasingly important role.

Let's look at how you can use social media to maximize your professional network.

When it comes to professional networking, there are some key principles that apply no matter what platform you're using.

First of all, it's important to focus on building relationships rather than simply collecting connections.

Take time to get to know the people you connect with. Find out what they do, what their interests are and why they are passionate about their work.

Building strong relationships is essential in any type of networking situation.

In addition to getting to know people, it's also important to be visible and active in your social networks.

Post regularly about topics related to your field or industry, share relevant articles and resources with your followers, comment on other people's posts, and engage in thoughtful conversations.

By doing this, you'll stay at the top of an employer's or potential business partner's mind when opportunities arise in your network.

Don't forget to leverage tools for job searches or client leads. Having an up-to-date profile is essential to getting noticed by potential employers or clients.

Make sure your profile accurately reflects who you are professionally and highlights your experience and skills. Plus, take advantage of LinkedIn's search filters so you can be sure you're connecting with the right people for the job or opportunity you're looking for.

Social media professional creating strategic content for social networks

Creating Relevant Content on Social Media

Creating content that is both engaging and authoritative is an essential part of using social media.

It's not enough to simply post content to increase engagement.

You must also ensure that your post adds value and is seen as relevant by your followers.

Here are some techniques for crafting credible content on social media:

Do your research

Before posting anything, it's important to do some research and verify the accuracy of any claims you make.

Always be sure to check the sources you use for information and double-check the facts before sharing them with others. If the information you are sharing has been debunked, do not share it in any form; instead, look to other sources or try to explain why something might be inaccurate.

Doing this will help build trust with your followers and ensure they know they can trust what you post in the future.

Be transparent

When sharing content on social media, it's important to be transparent about where the information is coming from.

Transparency builds trust between you and your followers, so let them know if a post is sponsored or if you have any affiliation with the source of the information. This will help keep your followers informed and give them peace of mind that they can trust you when it comes to making decisions based on what you share on your page.‍‍

Make it engage

In addition to being accurate and transparent, it's important that your content is also engaging. Whether it's your videos, images or text messages - make sure what you post is captivating enough that people want to engage with it.

Consider adding questions or polls within posts to encourage conversation between users that can lead to valuable feedback on a product or service or even just an interesting discussion between colleagues!

Social media content publishing tool

Which social networks are most used by networkers

As a professional, you are probably aware of the importance of networking. Whether it's for your career growth, job opportunities, or even just staying connected with friends and colleagues, making sure your network is up-to-date and well-developed is essential.

But which social networks should you use?

We'll showcase some of the most popular ones and discuss why they can be beneficial for networkers.


When it comes to networking, LinkedIn is often at the top of the list.

This platform was specifically designed for professionals and businesses, so there are many great features that can help you stay connected with your network.

You can easily search for people in specific industries, follow companies that align with your interests, join groups related to what you do, and even post content about your experiences.

LinkedIn also offers users the opportunity to create their own profile pages where they can showcase their skills, experience and academic backgrounds. All these features make it an excellent platform for professionals who want to stay connected with their networks.


Twitter has become a popular choice among Internet users due to its ability to reach a wide range of audiences quickly and easily.

It's not just about keeping up with what's happening in your industry; Twitter can also be used to connect with people who share similar interests or work in similar fields.

With Twitter's advanced search feature, it's easy to find people with the same interests; just type in keywords related to your area of expertise and start connecting! It's also a great way to stay informed about current trends and news related to your industry.


Although Facebook may not be as popular as it once was, it remains one of the most widely used social networks across the world. It gives users the opportunity to connect with friends from around the world, as well as colleagues from their professional lives as well.

It also offers a number of tools that allow users to customize their profiles to their individual needs - whether that means keeping up with upcoming events or sharing updates on what they've been working on lately. And because Facebook integrates so seamlessly with other platforms (like Instagram), it makes it easy for users to keep their networks up to date no matter where they go online!

Material with digital marketing techniques and strategies

Digital Marketing Techniques to Generate Engagement on Social Media

Social networks are a powerful tool for companies to reach their target audience and generate engagement. However, it is necessary to know how to use them strategically to obtain effective results.

In this blog we will present some digital marketing techniques that can help your company generate engagement on social networks.

1. Know your target audience

Before starting to create content for social networks, it is important to know your target audience well. What are your interests? What kind of content do they consume? What motivates them to interact with a brand on social media?

With this information in hand, you can create more relevant and personalized content for your audience.

2. Create attractive content

Social networks are visual platforms, so it is important to create content that is visually attractive. Use high quality images and videos and create an organized and aesthetically pleasing feed.

Also, use graphic elements like infographics and illustrations to make your content more interesting.

3. Use relevant hashtags

Hashtags are an effective way to increase the reach of your content on social media. Use hashtags that are relevant to your niche or industry so that people interested in the subject can find your content more easily.‍

4. Encourage follower interaction

To generate engagement on social media, you need to encourage your followers to interact with your brand. Ask questions, create polls and ask for opinions on topics related to your company or your industry. Also, respond to followers' comments and show interest in what they have to say.

5. Offer exclusive promotions

Offering exclusive promotions to your social media followers is an effective way to generate engagement and customer loyalty. Create exclusive promotions for those who follow your brand on social networks and promote them regularly.

With these digital marketing techniques in mind, you can start creating a strategic plan to generate engagement on your social networks and achieve positive results for your business .

The Advantages of the Digital Business Card in Professional Networking

The business world is constantly evolving and, with it, the forms of networking also change. One of the most recent trends is the use of the digital business card. This feature has become increasingly popular among professionals looking for a modern and efficient way to connect with others, mainly because of the advantage of being a tool that can easily connect other professionals to their social media.

What is a Digital Business Card?

A digital business card is an electronic version of the traditional paper business card. It contains all the important information about the professional, such as name, title, company, phone and email, but instead of being printed on a piece of paper, it is created in digital format.

Discover some benefits of purchasing a business card for your company:

Sustainability: One of the main advantages of the digital business card is sustainability. By choosing this option, you will be contributing to the preservation of the environment by avoiding the unnecessary use of paper.‍‍

Ease of Distribution: With a simple touch on the cell phone or tablet screen, you can share your card with anyone who is close to you. You.‍‍

Personalization: Digital cards are highly customizable and can be tailored to the specific needs of your business or personal brand. You can include links to your social networks or personal website and even add videos or images to make it even more attractive.‍‍

Professional Network Increase: With the digital card, you can significantly increase your professional network by sharing it with people who met at events or online meetings. Plus, you can track who viewed your card and when it was viewed.‍‍

ClickCard App

In short, the use of a digital business card brings countless advantages to modern professional networking: sustainability, ease of distribution, personalization and an increase in your professional network are just some of them.

Ahead of the competition, consider adopting this new form of networking and enjoy all the benefits it offers!

The ClickCard application makes it possible not only to create a digital business card for professionals, but also for the entire company. In addition, it provides practical and quick ways of sharing through QR Code, NFC and PDF.

Learn how to create, share and customize your digital business card with ClickCard without any commitment! Get in touch or download the app for Android or Iphone.

Stay in the know

Get the latest product and management insights.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.