Which social network to interact with the public through?

Discover the personas that make up your company's public and what attracts them the most, in addition to understanding how and where to communicate with them.

Raquel Medeiros


Raquel Medeiros


May 4, 2021

Which social network to interact with the public through

Through social media, companies have direct access to potential customers and can reach hundreds or even thousands of people in a single post. Not only is it a reliable method of communication and marketing, but it also provides all sorts of data that can help strengthen customer relationships.

For example, businesses can learn more about their target audience, get feedback on their products or services, and generate leads.

Social media allows for an interactive relationship between companies and their customers that would otherwise be impossible. Which has made it an increasingly important tool for companies and entrepreneurs to interact with the public.

However, with so many different social networks available, it can be difficult to know which one to use.

In this blog we're going to take a look at some of the most popular social networks and help you decide which one is right for you.

Which social network is best suited for your business

With the ever-changing landscape of social media, it can be difficult to decide which platform is right for your business. The best way to really know which network will give you the most benefit is to first identify your goals and objectives, then determine which platform makes the most sense.

Consider what type of content you'll be using, the size of your audience, and other factors like your budget. With all this in mind, you should have a better understanding of which social network would be the best fit for your business.

Through ClickCard you can share your social networks through the digital business card. That way you can understand a little bit of how to get even closer to your audience. In addition to knowing about the personas that your company has as an audience and what attracts them the most, it is also necessary to know through which channel you should communicate with them. Is your audience younger? So, the chances of your Instagram having more engagement than your Facebook are high.

Read some tips:

Which social network to use?

Facebook and Twitter are two of the most popular social networks currently available on the internet. They give users a way to connect with friends and family, share updates, post photos, and more.

Facebook's News Feed keeps up to date with all the latest posts from those connected to your network. Twitter is known for its microblogging approach where short tweets can be sent around the world in seconds.

As technology evolves and continues to be integrated into everyday life, these social networks continue to be the top choice for staying connected with others online and discovering new conversations around the world.

Consider your goals and objectives before choosing a social network

While there are so many options available that it can be tempting to jump on the first one you come across, taking a step back and evaluating your goals and objectives is essential to choosing a platform that best suits your needs.

If you intend to engage in personal networking to grow your business, identifying your purpose will help you choose the most appropriate network to meet your goals.

Once you know what you want out of the experience, researching the different types of networks available, such as content sharing, microblogging, and specialized business platforms, will help shape your decision.

Taking time to consider your goals and objectives before making a choice will ensure maximum satisfaction from whatever path you take.


Generating engagement on Facebook is essential to expanding your audience. Using tools like Facebook Live and creating content that resonates with your target audience can help drive more attention to your page and content.

Leveraging strong visuals, such as compelling images and videos, can also help drive interactions within the comments section of your posts.

Plus, engaging with followers through witty banter or creative responses will keep users coming back for more.

With a well-formulated strategy, you can create impactful engagement on your Facebook page that will extend the reach of your business or brand.

Facebook's audience is older and text is valued more than images, but not using them would be foolish. While on Instagram the photograph is more valuable than the caption, on Facebook the text is more relevant. But that doesn't mean you should stop using one of the two, as both play a key role in attracting followers to the publication.

In addition, most Facebook users use it for professional purposes, so content that always brings information that can add to the user's daily life is always welcome.


LinkedIn is a platform that opens up a world of networking for professionals. Whether you're looking for your next job, looking to expand your connections, or simply staying informed on the latest industry trends.

With its powerful search engine, you can easily find other users working in the same field or even specific companies. LinkedIn also has built-in messaging features that allow you to message other users directly and start conversations.

Also, using groups and participating in page discussions are great ways to engage with others in your space. In summary, if you are looking for endless professional opportunities, LinkedIn should be your first stop!

Linkedin's audience is a bit like Facebook's, the difference is that it has a special interest: it's completely focused on professionalism. These are people who are interested in job openings or people who are employing. One circle of people is looking for learning and the other is teaching, you can achieve both, because what they are both looking for is: relevant content.

Publishing on Linkedin covers text, video and image content. Having relevant content is counting. “How” doesn't really matter here, but the “what”.

Once you are able to discern your audience, your reach will be greater and your followers will feel closer to your publications. Keep this technique and don't let your social networks stop for greater engagement.

How to generate engagement on Linkedin

Linkedin is one of the most effective networking sites for professionals, and diversifying the platform's content will help you increase engagement. Research best practices for reaching out to your network, such as regularly engaging in conversations with those who are interested in the same topics or industries as you are.

Don't be afraid to share your skills, experiences and accomplishments with others, this could lead to partnership opportunities in the future.

Effective techniques like communicating knowledge through blog posts and stories will help give you a deeper insight into what your experience is all about. Not only can this increase your credibility as a professional, it also breaks up the monotony and keeps users engaged with your profile!

Instagram and TikTok to reach a younger audience

Social media has become an invaluable tool for businesses looking to connect with their target audience. Instagram and TikTok are two of the most popular platforms, with both keeping pace with social media's changing demographics and catering to a younger audience.

With carefully crafted strategies, companies can use these platforms to reach and engage their target markets in innovative new ways, managing all aspects of the customer journey in one place, while leveraging interactive features like stories and polls.

With billions of users combined, these two vibrant platforms offer enormous potential for any business that needs to stay one step ahead in today's world.


Instagram is a powerful platform to reach new people and cultivate an engaged follower base. Creating content that appeals to your target audience and leveraging stories, questions, polls, and other interactive posts are great strategies for engaging users.

Another method to gain engagement is to connect with influencers who share a similar message and using hashtags also increases the reach of your content.

As you post well-crafted content, be sure to review your account analytics to see what types of posts resonate most with your community. With these strategies in mind, you'll be well on your way to developing an engaged Instagram presence.

Everyone uses Instagram today, but the most active audience on Insta is young people and they communicate through images. It's through the media that you'll call your audience's attention and it's considered mission completed when it leads them to read the subtitle content (which shouldn't be too long).

Other than that, Instagram has a range of interaction possibilities through stories through polls, question box and tests. You can also use these tools to survey your followers' opinions. It is also a target for lives and workshops if you are interested in doing a special event or inviting them to one on another platform. Photo and video content attracts the Instagram audience a lot.


In general, the key is that if you want to reach out to your audience and engage them with your business, then the best way to do that is through social media.

There are many different social networks available, so it's important to choose a platform that fits your goals and objectives.

Facebook, Twitter, LinkedIn, Instagram and TikTok are great tools tan for both personal and professional use. However, you need to consider your target audience first before deciding which platform is best for you.

If you're looking for an even more effective way to stay connected with your audience, why not try ClickCard? With over 400 card designs to choose from, you can make a striking digital card in minutes.

You can also add beautiful animations and connect multiple social media accounts like LinkedIn and Instagram in just one card.

Download your app now and start creating one-of-a-kind cards that are sure to make your message stand out!

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