Online presence: learn how to create and manage digital platforms

Discover in this blog how to create and manage your digital platforms for a successful online presence. Practical and effective tips

Raquel Medeiros


Raquel Medeiros


April 6, 2023

Marketer managing insights from his company's digital platforms

A digital platform is a technological system that connects different users or groups of users to exchange digital information, services or goods.

It can be defined as a virtual space that allows interaction between people, companies and/or organizations, with the aim of carrying out various activities, such as sharing content, providing services, buying or selling products , among others.

Digital platforms can be accessed via the internet or mobile applications, and can be developed for different purposes, such as social networks, marketplaces, streaming services, transport services, among others.

These platforms often offer interaction features such as instant messaging, commenting, ratings and content sharing, and use algorithms and artificial intelligence to personalize the user experience and facilitate interactions between users.

Digital platforms have become very important in the digital economy, as they allow the creation of new business models, process optimization and innovation in different areas .

Defining Your Goals

Hello digital entrepreneur! Welcome to another amazing blog from ClickCard, where we're going to explore the power of setting goals to build a solid and engaging online presence. Ready to achieve success? So let's go!

1. Discovering the Purpose of Online Presence: First of all, it is essential to understand the purpose of being present on the web. Reflect on what you want to achieve with your digital presence. It could be increasing brand visibility, gaining new customers, selling products or services, or establishing yourself as a reference in your niche. Clearly define your purpose to guide your future strategies.

2. Setting Clear and Measurable Goals: Vague goals get you nowhere. Be specific when setting your goals and make sure they are measurable. For example, increasing website traffic by 30% in six months or gaining 1,000 engaged followers on your social networks. Clear goals help you measure progress and point your efforts in the right direction.

3. Exploring the Different Digital Platforms Available: There are several digital platforms at your disposal, such as social networks (Facebook, Instagram, LinkedIn, Twitter, TikTok), website, blog, email marketing, among others. Each of them has a specific purpose and target audience. Identify those that best align with your goals and your niche.

4. Knowing Your Target Audience: One of the secrets to success is to understand your audience in depth. Conduct research, analyze data, and create personas to understand your target audience's needs, wants, and pain points. This understanding is crucial to aligning your goals with your audience's interests.

5. Aligning Objectives with Target Audience Interests: By understanding what motivates your audience, adjust your objectives to meet their demands. For example, if your audience is looking for educational content, focus on providing valuable information on your blog or on social media. If they value human interactions, invest in close, personalized communication.

Building an Impactful Online Presence

The first step is to choose the ideal platform for your project: website or blog. Both are powerful tools for dissemination and interaction with the public. By opting for a website, you can present your brand, products and services in a broader and more personalized way. The blog is excellent for sharing relevant content and creating a bond with the audience.

One of the keys to a successful website or blog is providing an exceptional user experience. Navigability needs to be intuitive, with well-structured menus and clearly organized information. Invest in a clean, functional design that allows visitors to find what they're looking for quickly and easily.

We live in the age of mobile devices, and responsive design is key to reaching as many people as possible. Your website or blog must adapt perfectly to screens of different sizes, such as smartphones and tablets. This will ensure your visitors have a positive experience no matter what device they are using.

First impressions are crucial on the web. Invest in an attractive design that is aligned with your brand's visual identity. Use high-quality images and engaging text to grab your visitors' attention right away. Plus, add strategic calls-to-actions (CTAs) to guide visitors to the actions you want them to take, such as newsletter signups, downloads, or purchases.

Show your audience that you care about them. Offer personalized content based on your preferences and browsing history. Create spaces for interaction, such as comments on posts, contact forms and polls. This interactivity strengthens the relationship with visitors and increases engagement on your website or blog.

‍Relevant and Engaging Content

Producing Valuable Content Aligned with the Audience

‍Understand your audience’s needs and interests through surveys, feedback, and data analysis. Produce content that solves problems, provides useful information, and adds value to your audience's lives. Show that you know their pains and desires by establishing a genuine and lasting connection.

Exploring Different Content Formats

‍Diversity is the key to attracting different audience profiles. Bet on different formats, such as written articles, videos, podcasts, infographics and images. Each format has its advantages, allowing you to reach a wider range of people and cater to individual preferences.

The Importance of Impactful Texts

‍Texts are still one of the most powerful forms of communication. Write clearly, objectively and creatively. Use catchy titles, catchy introductions and develop content that holds the reader's attention until the end. Remember: relevant content is content that generates emotional connection.

Videos: Approaching the Public

‍Videos are a powerful tool for establishing a closer connection with your audience. Create informative videos, tutorials, interviews and even lighthearted content that showcase the human side of your brand. Video has the ability to convey emotion and create stronger bonds with viewers.

Infographics: Visually Attractive and Educational

‍Infographics are a great way to present information in a visual and engaging way. Use them to explain complex concepts in a simplified way, illustrate statistical data and share relevant information in a single image. They are shareable and can extend the reach of your content on social media.

Frequency of Postings and Establishment of Authority

‍Maintaining a consistent posting frequency is key to building a loyal audience. Create a realistic publishing schedule and stick to it. Consistency shows commitment and builds trust. Also, share specialized and up-to-date knowledge, demonstrating authority on the subject and attracting engaged followers.

Allied Social Networks

There are several examples of digital platforms in different areas and market segments. Below are some examples of popular digital platforms:

  1. Social networks : facebook , Twitter , Instagram , LinkedIn , TikTok , among others.
  2. Marketplaces : amazon , Free Market , OLX , airbnb , Uber Eats , among others.
  3. Streaming services : Netflix , Spotify , Amazon PrimeVideo , Disney+ , among others.
  4. E-Commerce Platforms : Shopify , Magento , WooCommerce , among others.
  5. Transport services : uber , Cabify , 99 , Lyft , among others.
  6. Online learning platforms : Udemy , Coursera , edX , among others.
  7. Crowdfunding platforms : kickstarter _ Indiegogo , Catharsis , among others.
  8. Financial services : paypal , Stripe , PagSeguro , among others.

Social networks are an ocean of opportunities to reach and delight your audience. Analyze the main platforms - Facebook, Instagram, LinkedIn, Twitter, TikTok - and identify the ones that best align with your niche and target audience. Having a presence on relevant social networks is crucial to increasing brand visibility and establishing connections with potential customers.

Stand out from the competition by creating a unique and consistent identity on social media. Use visual elements and language that reflect your brand personality. Share relevant, authentic and engaging content so your audience can identify with your value proposition. Always be transparent, honest and humanize your presence to gain the trust of your followers.

Interaction is the key to creating genuine connections on social media. Respond to comments and messages in a quick and friendly way, showing that you value the opinion of your followers. Ask questions, create polls, and ask for feedback to encourage active audience participation. Share your company stories, behind-the-scenes, and events to engage and bring followers closer.

Visual content is highly attractive on social media. Use high-quality images, creative videos, and infographics to capture your followers' attention. Bet on visual elements that convey the essence of your brand and are easily shareable.

Create a strategic plan for your posts and maintain a consistent frequency. This helps maintain audience interest and demonstrates commitment to your social media presence. Use post scheduling tools to optimize your time and ensure a constant presence.

company registering its profile on digital platforms

How to create a digital platform

Creating a digital platform is a complex process that involves several steps, from the conception of the idea to the launch and maintenance of the platform. Here are some steps that can help in creating a digital platform:

Define the idea

The first step is to clearly define the idea and purpose of the platform . What problem will it solve? What kind of target audience will it serve? How will it generate revenue? These questions must be answered before starting platform development.

Define the Idea and Purpose

‍First of all, be clear about the idea and purpose of the platform. Identify the problem it will solve, the target audience and how to monetize it. These responses are fundamental to guide all development.

Research the Market

‍Conduct market research to understand the competition and existing solutions. Analyze your strengths and weaknesses, and adjust your idea to make it more competitive.

Develop the Business Strategy

‍ Develop a comprehensive business strategy. This includes defining revenue streams, pricing model, marketing plan and other guidelines that will drive platform growth.

Define Architecture:

‍ Proper choice of technologies, tools, data structure, and user interface is crucial. Carefully plan your platform architecture to ensure its efficiency and usability.

Develop the Prototype

‍ With the architecture defined, develop a working prototype of the platform. Test its functionality and usability to identify problems and opportunities for improvement.

Test and Refine

‍Test the platform with real users and collect valuable feedback. Use the information to improve and optimize the platform, making it increasingly efficient and attractive.

Launch and Maintain

‍After development is complete, it's time to launch the platform. However, it doesn't end here! Keep it up to date and make constant improvements to meet the ever-evolving needs of users.

Remember: Creating a successful digital platform requires technical and business skills and meticulous planning. Be prepared to face challenges and adaptations during the journey. With determination and dedication, your platform can achieve the success you desire!

Professionals satisfied with the performance of their company's online presence

Why create a digital platform for your company

Creating a digital platform for your company can be an effective way to increase visibility, improve customer service and expand the reach of your products and services . Here are some steps to create a digital platform for your business:

Identify the need for a digital platform for your company. What problems will the platform solve? What is the main purpose of the platform? It is important to be clear about these issues before starting development.

Develop a business strategy for the platform. Determine how the platform will generate revenue and how it will integrate with the rest of the company's business.

Determine what features and functionality the platform needs to meet the needs of your customers and users. This includes choosing the technologies and tools that will be used for platform development.

Tools used to create digital platforms

With the constant evolution of technology, more and more companies and entrepreneurs are looking to create their own digital platforms to reach and connect with their customers. Be it a website, an application, a virtual store or a social network, there are several tools available to help create digital platforms. Let's explore some of the main tools used to create digital platforms.

O WordPress is one of the most popular tools for creating websites and blogs . With an intuitive interface and tons of customization options, it's an affordable and easy-to-use option for anyone looking to create a website with no programming knowledge .

WordPress offers several plugins that can be used to add functionality to the site, such as online stores and contact forms.

also has the Wix , another website building tool that has been gaining popularity in recent years.

With a visual and easy-to-use interface, Wix offers several template options that can be customized according to the user's needs.

already the Shopify is an e-commerce platform that allows you to create virtual stores in a simple and easy way.

With several template options and an intuitive interface, Shopify is a popular option for those who want to create an online store without programming knowledge .

Then there is Magento, an open source e-commerce platform that offers a number of advanced options for creating virtual stores . While it's a more complex option than Shopify, Magento offers a number of advanced features like payment options, inventory management, and SEO tools .

Another tool is the React Native , good at building iOS and Android apps with a single codebase. Developed by Facebook, React Native uses the JavaScript programming language and allows the creation of native applications, with performance and functionality similar to applications created for each platform separately.

Lastly we have the Firebase , a mobile app development platform that offers a number of features and services for app development. With Firebase, you can build apps with advanced features like user authentication, push notifications, and cloud data storage . In addition, Firebase is highly scalable and can be used for both small and large enterprise applications.

expert professional to stay ahead of the company's digital platforms

How to know which digital platforms are right for your business

Choosing digital platforms for your company depends on several factors such as: company size, business objectives, target audience and budget. Here are some tips to help you choose:

Before choosing a digital platform, it's important to understand who your company's target audience is and how they behave online . This will help determine which platforms your customers and users are active on and where you are most likely to find new customers.

Determine what your company's business goals are and how digital platforms can help you achieve them. For example, if your goal is to increase brand visibility, you may need to invest in social media platforms. If your goal is to generate leads, you may need to invest in email marketing or online advertising.

Consider the budget. Evaluate how much money your company can spend on digital platforms. Some platforms are free, while others require a significant investment. Make sure you choose platforms that are within your company's budget.

Analyze the competition. Look at the digital platforms your competitors are using and how they are using those platforms to achieve their business goals . This can help you identify the platforms that are most effective in your industry and determine how your business can stand out.

Evaluate usability and functionality . Before choosing a digital platform, test the platform's usability and functionality. Make sure the platform is easy to use, meets your company's needs, and offers features and functionality that will help you achieve your business goals.

When evaluating digital platforms, keep in mind that not all platforms will be right for your business. Choose platforms that help meet your business objectives and that offer the best combination of usability, functionality and value for money.

Which digital platforms are most used nowadays

There are several digital platforms that are widely used today, each with its own characteristics and functionalities. Here are some of the most popular digital platforms:

  1. Facebook : Facebook is a social media platform that allows people to connect with friends and family, share content and communicate in groups and pages.
  2. Instagram : Instagram is a photo and video sharing network that allows users to share images and videos with their followers.
  3. Twitter : Twitter is a social media that allows users to send short messages called "tweets", which can be read by other users on their follower list.
  4. LinkedIn : LinkedIn is a professional network that allows users to connect with other professionals, share information about their careers and search for jobs.
  5. YouTube : YouTube is a video sharing tool that allows users to upload, view and share videos on various topics.
  6. WhatsApp : WhatsApp is an instant messaging platform that allows users to communicate with friends, family and colleagues through text, voice and video messages.
  7. Zoom : O Zoom is a video conferencing platform that allows people to hold virtual meetings with other users around the world.

These are just some of the most popular digital platforms today, but there are many more options available depending on your business needs and goals.

Analysis of metrics and insights from corporate digital platforms to create a better strategy

Digital marketing strategies to leverage corporate digital profiles

Here are some digital marketing strategies that can help you leverage your company's digital profiles:

Create a responsive and search engine optimized (SEO) website. Having a responsive and well-optimized website for search engines can help increase your company's visibility online. Make sure your website is easy to navigate, has a modern design, and uses SEO techniques to improve your ranking in search results.

Invest in content marketing . Content marketing involves creating and distributing content that is relevant and valuable to your target audience. Create content that educates, informs and entertains your audience , and distribute it through your digital marketing channels such as your website, blog, emails, social media and other platforms.

Use social media effectively. Social media is a great way to connect with your target audience and promote your brand. Identify the social media that are most popular with your target audience and create relevant, shareable content for those platforms.

Invest in online advertising . Online advertising can be an effective way to increase your company's visibility. Use online advertising platforms such as Google Ads and the Facebook Ads , to create personalized ads that reach your target audience.

Use email marketing . Email marketing can be a great way to communicate with your customers and leads. Create personalized email marketing campaigns that deliver value and drive action, such as special promotions, discounts, or event invites.

Monitor and analyze your results . It's important to monitor and analyze your digital marketing results to understand what's working and what's not. Use analytics tools like Google Analytics to track your online traffic and engagement and adjust your strategy accordingly.

These are just some of the digital marketing strategies that can help leverage your company's digital profiles. Keep in mind that digital marketing strategies can vary depending on your industry, target audience and business goals. It's important to experiment and test different approaches to find what works best for your business.

Monitoring and Metrics

Monitoring is like a beacon that lights the way to success. Tracking your metrics allows you to understand the performance of your strategies, identify strengths and areas for improvement. So you can adjust your actions and make more informed decisions, aligning your goals with what really works.

There are several powerful tools to monitor online presence and collect essential data. Google Analytics is one of the most popular, providing detailed insights into website traffic, visitor behavior and conversions. On social media, native analytics tools and media management platforms also offer valuable metrics such as reach, engagement and follower growth.

Define metrics that are directly related to your goals. If your focus is on increasing sales, track product page traffic, conversion rate and average ticket. To increase engagement on social media, monitor reach, likes, comments, and shares. Focus on metrics that make sense for your strategy and help you make effective decisions.

With the data in hand, it's time to put it into action. Identify patterns and trends that indicate success or challenges in your strategies. If a type of content generates more engagement, focus on that format. If a certain campaign is not performing well, analyze what can be adjusted. Use data to drive your actions and continually improve your online presence.

Monitoring and analysis should be an ongoing process. The digital environment is dynamic and trends are constantly changing. Stay current and be prepared to adapt your strategies as needed. Monitor results regularly, set achievable goals and adjust your tactics to get even better performance.

Digital platform management tools

Managing a company's digital platforms can be a challenging task, especially when it comes to tracking audience engagement. Fortunately, there are several tools available that can help you monitor and analyze your online performance. We will present some of the best tools to monitor the engagement of your company's digital platforms.

O Google Analytics is one of the most popular and comprehensive tools for monitoring your website's performance. With Google Analytics, you can track your website traffic, traffic sources, user behavior, bounce rates and much more. The tool also allows you to set up goals and conversion funnels to measure your site's performance against your business goals.

O Hootsuite is a social media management platform that lets you manage multiple social media accounts in one place. With Hootsuite, you can schedule posts, monitor brand mentions, track hashtags, and analyze the performance of your social media accounts. The tool also offers advanced features like the ability to collaborate with team members and create custom reports.

O Sprout Social is another social media management platform that offers advanced analytics features. With Sprout Social, you can monitor audience activity, track the performance of your posts, identify relevant influencers, and much more. The tool also offers post scheduling and team collaboration features.

O Buzzsumo is a content analysis tool that allows you to identify the most shared and popular content in a given area. With Buzzsumo, you can discover what types of content are working for your competition, identify relevant influencers, and monitor brand mentions across the web. The tool also offers advanced filtering capabilities to help you find the most relevant content for your target audience.

O SEMrush is an SEO analysis tool that lets you analyze how your website is performing against your competitors. With SEMrush, you can track keywords, analyze your website traffic, monitor backlinks, and identify SEO opportunities. The tool also offers advanced ad analysis features to help you improve the performance of your online advertising campaigns.

How to start investing in your company's communication and social presence

Investing in internal and external communication, as well as having a strong social presence , are fundamental aspects for the success of any company nowadays. However, before starting to invest in these areas, there are some key points that the company needs to keep in mind to ensure that its strategies are effective and successful.

It's important to understand their interests, challenges, needs and goals in order to craft a message and approach that resonates with them. This applies to both internal and external communication and social presence.

By understanding the target audience, the company can create more effective messages, establish stronger relationships and generate more engagement. Therefore, before investing in any communication activity, it is crucial that the company has a clear understanding of who its target audience is and what is important to them.

Set clear objectives for your communication activities. This helps ensure that the communication strategy aligns with the company's business objectives. For example, the company might want to increase brand awareness, generate leads, or improve employee retention.

By setting clear objectives, the company can measure the success of its communication activities and make adjustments where necessary. It's important to set realistic, measurable goals and create a plan to achieve them.

Consistency is key to establishing a strong communication presence. The company must ensure that its message is consistent across all its communication activities, from internal to external communication and social presence. This includes language, tone and brand image.

Furthermore, the company must be authentic in its communication messages. Communication must be sincere and transparent to build trust and credibility with the target audience. This is especially important on social media, where people value authenticity and transparency.

Track the results of communication activities. The company should monitor relevant metrics such as social media engagement, email open rate and participation in internal communication programs. This helps the company understand what is working and what needs tweaking.

By monitoring the results, the company can adjust its communication strategy to better meet the needs of the target audience and achieve its business objectives.

medium-sized company analyzing its communication strategies

Communication strategies and social presence for small, medium and large companies

When it comes to communication and social presence , every company has its own needs and challenges. While a small business might be looking to increase brand awareness, a midsize business might be trying to generate leads, and a large business might be focusing on reputation management. In this blog, we will discuss the variations of communication and social presence strategies that are suitable for small, medium and large companies:

Small business

For small businesses, the priority is often to increase brand awareness and attract new customers. Here are some strategies that can be effective for small businesses:

  1. Focus on the most relevant social networks : Rather than trying to be present on all social platforms, a small business should focus on the social networks that are most relevant to its target audience. For example, if the company operates in the B2B sector, LinkedIn may be a more effective platform than Instagram.
  2. Collaborations with local influencers : A small business can benefit from partnerships with local influencers who can help raise brand awareness.
  3. Blog : A blog can be an effective way for small businesses to share their messages with their target audience and improve their site's SEO.

Medium-sized companies

Midsize businesses are often looking to generate leads and increase conversions. Here are some strategies that can be effective for midsize businesses:

  1. Content Marketing : Midsize businesses can invest in content marketing to educate and inform their customers and potential customers. This can include creating ebooks, whitepapers, webinars, emails and blogs.
  2. Online Advertising : Midsize businesses can invest in online advertising to increase brand visibility and generate leads. This can include Google ads, social media ads and native advertising.
  3. Influencer Marketing : Midsize businesses can benefit from partnering with influencers in their industry to help promote their brand and products.

Large companies

Larger companies often face different challenges, including reputation management and audience engagement. Here are some strategies that can be effective for large companies:

  1. Crisis management: large companies need to be prepared to manage reputational crises. This includes having a crisis management plan in place, closely monitoring social media, and responding quickly to issues.
  2. Corporate social responsibility: Large companies can benefit from investing in corporate social responsibility to demonstrate their commitment to community and sustainability.
  3. Brand monitoring: Large companies should closely monitor their brand and reputation on social media and other online channels. This includes monitoring brand mentions and customer reviews and quickly responding to issues.


Do you want to know and learn more communication strategies for your company? follow the ClickCard blog . We are specialists in networking and we can even be a support for your company's internal and external communication! Want to know more? Learn more about ClickCard , contact our team or download our App ( Android or iOS ).

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