Corporate sustainability is a concept that has gained increasing importance in recent years.
With growing awareness of the need to protect the environment and promote social responsibility, companies are being pressured to adopt more sustainable practices.
But what exactly is corporate sustainability, and how does it differ from sustainability in general?
In this text, we’ll explore these questions and better understand the concept, its importance, and how having a digital business card can help your company promote sustainability, along with other actions.
How is corporate sustainability different from general sustainability?
First, let’s understand this concept. At first, you might think, “Aren’t they the same thing?” The answer is: not exactly.
Corporate sustainability differs from general sustainability, even though they share similar goals.
While general sustainability refers to the ability to meet present needs without compromising the ability of future generations to meet their own needs, corporate sustainability focuses specifically on the practices and strategies companies can adopt to minimize their environmental and social impact.
It involves integrating environmental, social, and economic considerations into a company’s operations and decision-making processes. This can include adopting more resource-efficient production methods, reducing waste and emissions, and promoting fair and safe working conditions.
Unlike general sustainability, which can apply to different contexts and scales, corporate sustainability is specific to the business sector.
Corporate sustainability is not only a matter of social responsibility but also a business strategy that can bring economic and competitive benefits.
Companies that adopt sustainable practices can reduce costs, improve their reputation, and increase their competitiveness in the market. Moreover, it can also contribute to the development of a more circular and resilient economy capable of thriving in the long term.
Are companies really concerned about this? Check out some data!
According to a study conducted by the Getúlio Vargas Foundation (FGV) in 2020, 71% of Brazilian companies consider corporate sustainability a strategic priority.
62% of Brazilian companies stated they have invested in sustainability initiatives in recent years. These numbers show that Brazilian companies are increasingly aware of the importance of corporate sustainability and are taking concrete steps to reduce their environmental and social impact.
However, there is still a long way to go, as only 22% of Brazilian companies reported having a sustainability strategy integrated into their overall business strategy.
Globally, concern with corporate sustainability is also growing. According to a study conducted by McKinsey in 2020, 75% of global companies consider corporate sustainability a strategic priority.
60% of global companies stated they have invested in sustainability initiatives in recent years. These figures demonstrate that global companies are increasingly aware of the importance of corporate sustainability and are taking concrete measures to reduce their environmental and social impact.
It is worth noting that the Asia-Pacific region is leading in sustainability investments, with 83% of companies in the region considering corporate sustainability a strategic priority.
Promote corporate sustainability with a digital business card
Having a digital business card can be an effective tool for promoting corporate sustainability.
By sharing information about the company and its sustainability values in a digital format, the organization can reduce the need for printed materials, thereby helping to decrease the consumption of natural resources and the generation of waste.
Additionally, a digital business card can be easily updated and shared, allowing the organization to keep stakeholders informed about its sustainability initiatives efficiently and effectively.
A digital business card can also serve as a platform to demonstrate the organization's commitment to corporate sustainability.
By including information about the company's sustainability practices—such as energy reduction, waste management, and social responsibility—the organization can showcase its transparency and accountability in environmental and social matters.
This can help build trust and credibility with stakeholders, including customers, investors, and partners, and contribute to promoting a positive and sustainable corporate image.
Other ways to promote corporate sustainability
Internal Actions
• Implement natural resource management practices, such as reducing energy and water use;
• Develop recycling and waste management programs;
• Promote sustainable mobility, such as using electric or hybrid vehicles;
• Implement social responsibility policies, such as gender equality and diversity;
• Develop training and awareness programs on sustainability for employees.
External Actions
• Establish partnerships with suppliers that share sustainability values;
• Develop products and services that are sustainable and responsive to customer needs;
• Implement social responsibility practices, such as donating resources to underserved communities;
• Develop sustainability and transparency reports for stakeholders;
• Participate in initiatives and organizations that promote corporate sustainability.
Count on ClickCard for this mission!
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FAQs
Find answers to your questions about ClickCard and digital business cards below.
ClickCard is a digital business card platform that replaces traditional paper cards. It allows users to create customizable digital business cards that can be shared instantly. This innovative solution enhances networking while being environmentally friendly.
Users can create their digital cards using the ClickCard app. These cards can be shared via NFC, QR codes, links or media. This makes networking seamless and efficient.
Yes, ClickCard offers extensive customization options. Users can add their information, backgrounds, social media links, and branding elements. This ensures that your card reflects your personal or company identity.
ClickCard offers sophisticated analytics to monitor and optimize your card interactions. Users can track how often their card is viewed or saved and even see detailed click counts for each button on their digital business card. Managers can analyze both individual and company-wide performance, tracking key metrics such as QR code scans and NFC taps. They can also see which call-to-actions—phone number, email, contact addition, social media, and more—are most engaging, along with the overall number of leads generated. This comprehensive data empowers businesses to fine-tune their networking and marketing strategies.
Absolutely! ClickCard eliminates the need for paper business cards. By going digital, users contribute to a more sustainable future.
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