Business card: understand its importance in networking and how to create one with ClickCard

When referring to networking, business cards are automatically mentioned. But, do you know why? What is the relevance of the business card in networking?

Raquel Medeiros


Raquel Medeiros


March 23, 2023

Two people networking at an event and investing in their connections

Business cards are an essential part of corporate communication and extremely important for a company's personal and promotional presentation.

They are the first impression you make on your clients, partners and other professional contacts, so it's important that they are done with care and attention.

Business cards also play an important role in networking.

When you meet someone at an event or meeting, the business card is the easiest way to connect with them post-date. It's a great way to remember who you met and make sure you can contact them in the future.

Your business card design is also important to create a good impression.

Your card template doesn't have to be fancy, but it does need to be clean, organized, and have relevant information about you or your business.

Also, it's always good to use vibrant colors to grab people's attention.

In short, business cards are essential for professional networking as they allow you to make good impressions on other professionals you come into contact with and keep in touch with these people after professional meetings.

Check out other positive points of this practice below:

  1. Ease of sharing information

Business cards are a simple and quick way to share contact information such as name, phone, email address and social media profile. They are a convenient way to introduce yourself and provide your contact information to someone who might be interested in your business.

By having your business cards ready, you will always be prepared for a networking situation, avoiding the need to write your contact information on a piece of paper.

  1. brand strengthening

Reinforce your brand. With business cards, your business can customize its design to reflect your company's image , using colors, fonts, and design that match your branding. They can help raise your brand awareness and make you stand out at a crowded networking event. When your business card is notable, it becomes more memorable and can help people remember you after the event.

  1. Professional Credibility

By having business cards, you also give the impression of being a serious and reliable professional. They help convey the message that you are serious about your work and that you are ready to do business.

Having a business card helps increase your brand's credibility , as it shows that you are willing to invest in your image.

  1. Expansion of Contacts

Business cards can help you expand your network of contacts.

By exchanging cards with others at networking events, you have the opportunity to meet others in your industry, make new connections and possibly find new business partners . If you have an attractive and memorable business card, people can pass your card on to others in their circle of contacts, helping to further expand your network.

In short, business cards are a crucial networking tool. They can help facilitate the exchange of contact information, strengthen your brand, increase your professional credibility, expand your network, and be approachable in your production. By investing in a quality business card, you are investing in yourself, your brand and the future of your business.

Professionals sharing their business experiences and projects at a networking event

What to talk about networking

With the advancement of technology, networking practice has become more important than ever.

With the pandemic, face-to-face meetings have been replaced by virtual meetings and digital business cards have become an essential tool for maintaining professional contacts.

Relevant people in the industry are talking about how to use these tools to create meaningful connections and build lasting relationships .

the entrepreneur Michael Page advises professionals to prepare themselves before any networking event by setting a clear objective and not going in with a pre-set agenda. He also recommends being a good guest and actively talking and listening when it comes to networking . Additionally, he encourages professionals to offer each other referrals to strengthen their connections .

According to Sally Percy, author of Forbes , It's important to reach out to people you've lost contact with to keep your network fresh. She also advises professionals to sow now for future results.

The author encourages professionals to identify which style of networking works best for them and use social media effectively .

The HubSpot blog recommends that professionals build authentic relationships , practice networking before real events, ask smart questions during conversations, and use digital business cards to quickly share information while networking virtually.

University students can also start networking right now!

A CNBC recommends that students join clubs or courses related to their areas of interest ; order coffee (virtually) from people they admire; practice networking before the actual events; have an up-to-date resume; be open to new experiences; join online groups related to your area; use virtual cards to quickly share information during the virtual networking process; keep in touch after the event held etc.

A Kangan Institute also offers helpful tips on how to network better: get to know people through other people; use social media the right way; do not ask for a job directly; use your resume wisely ; ask smart questions in conversations.

Networking is essential for any professional who wants to achieve success in their career. And for that, it is necessary to be aware of market trends and innovations, including the use of digital business cards.

Several relevant professionals in the market have addressed these issues in their lectures, interviews and publications. Let's highlight some of them and what they have to say about the importance of networking and using digital business cards.

Keep reading.

Credible networkers, their advice and practices

  1. Tim Ferriss

Tim Ferriss is an entrepreneur, author and speaker who became known for his book " The 4-Hour Workweek ". In his lectures and publications, he emphasizes the importance of networking for business success. According to Ferriss, networking is essential to find mentors, collaborators, investors and potential clients.

When it comes to digital business cards, Ferriss believes they are a viable option for professionals who want to stay current and ready for the digital age. He points out that digital business cards are easier to store and manage than physical business cards, and that they can be shared instantly, allowing contact information to be updated quickly.

  1. Chris Ducker

Chris Ducker is a British entrepreneur who is recognized for his work in business outsourcing and outsourcing. In his speaking engagements and publications, he emphasizes the importance of networking and building personal and professional relationships . According to Ducker, networking is essential for business growth .

He points out that digital business cards can be customized to reflect a company's visual identity and that they can be easily shared through networking applications, which makes it a tool with a lot of impact and importance in the practice of networking.

  1. Lewis Howes

Lewis Howes is an American entrepreneur, author, and speaker who is recognized for his work in the field of digital marketing and entrepreneurship.

In his speaking engagements and publications, he emphasizes the importance of networking and building relationships for business success.

According to Lewis, building relationships is critical to success in business, and networking is an effective way to make those connections.

Howes believes that digital business cards are a viable option for professionals who want to stay current and ready for the digital age. He points out that digital business cards are easier to handle.

Professional representative of your corporation presenting business ideas to attract potential partners and investors to the company

Networking Success Practices

Networking is an essential part of any successful career, but it can be intimidating for those just starting out. To help you get started, we've compiled some of the best tips and advice from experienced professionals in the field.

Check out:

Create meaningful connections

The most important thing to remember when networking is that it's not about collecting as many contacts as possible, it's about building meaningful relationships with people who can help you grow professionally. Focus on quality over quantity and invest time in getting to know people on a deeper level.

Stay up to date with industry trends

It's important to stay informed about the latest developments in your industry so that you can make meaningful contributions to conversations and demonstrate your expertise. Make sure you read relevant news and publications regularly so you can stay ahead of the curve.

Use social media strategically

Social media platforms are great networking tools, but it's important to use them strategically. Follow accounts related to your industry and engage with their content by liking, commenting or sharing posts. This will help you build visibility and establish yourself as an expert in your field.

Don't apply for a job right away

When networking with potential employers or colleagues, don't immediately ask for a job. Instead, focus on building relationships first and let opportunities naturally arise over time. This will show that you value connections over immediate results and will make people more likely to remember you when jobs become available.

Bring a memorable business card

Having a business card is essential when networking as it allows people to easily contact you later without having to look up your information in notes or emails. Make sure yours stands out by including a memorable design or tagline that reflects your personality or profession.

Put time into your current job and social relationships

Don't forget the people who already know you! Investing time in existing work and social relationships is just as important as meeting new people when it comes to effective networking. Reach out regularly and keep them updated on what's going on in your life so they can provide support if needed or introduce you to other contacts who could be beneficial to your career growth.

Be deliberate about building your network

Networking is not something that happens overnight; it takes time and effort to build meaningful connections with people who can help further your career goals. Set aside time each week specifically for networking activities, such as attending events or reaching out via email, so that you can build your network steadily over time rather than trying to do too much at once, which which can lead to burnout or frustration in the future.

Leverage your online presence

Your online presence is just as important as face-to-face interactions when it comes to effective networking, so make sure yours reflects positively on you by keeping all profiles up to date with relevant information about yourself, such as educational background, professional experience, skill set, etc. Also, join online communities related to your field, where you can engage with like-minded people and share valuable information on current industry topics, which will help increase visibility among potential employers or colleagues!

Know the “rules” of professional networking

It's important not only to understand what professional networking entails, but also how best practices should be implemented for it to be effective - this includes things like respecting others' boundaries (i.e. not sending unsolicited messages), being mindful of social etiquette (i.e., don't monopolize conversations), immediate follow-up after meetings, etc. Knowing these “rules” beforehand will ensure smoother interactions between you and those around you, which can lead to better overall results!

Speak and listen in equal measure

When attending events or interacting with others online, be sure not only to talk about yourself, but also to listen carefully when others are speaking - this shows respect for their opinions and also allows room for expression, which can result into more meaningful conversations in general! Also, try asking questions relating to previously discussed topics that demonstrate genuine interest in what they've said so far - this will leave a lasting impression on those around you!

Give references whenever possible

Whenever someone asks for advice on a particular topic within your area of expertise - whether it's job search tips or general guidance - always offer references whenever possible! Not only does this show goodwill to those around us, it also helps to strengthen our own network by connecting us with other professionals who can provide assistance if needed in the future!

Take two steps back after making an introduction

Introducing two contacts who benefited from getting to know each other is one of the most powerful ways to add value during our interactions - however, after giving an introduction, always take two steps back instead of trying too hard, push things forward a lot quickly, which can come off as intrusive or insincere! By taking two steps back, we give both parties the space they need for further communication, while also providing enough support if needed - this shows respect for both parties involved, while also allowing us room for greater involvement in case either party needs assistance later!

We hope these tips from experienced professionals have been helpful in getting you started networking effectively!

Remember: take things slow at first until you're comfortable, then gradually increase efforts over time until the desired results are achieved.

‍ Richard Branson is a British businessman and founder of Virgin Group . In his speaking engagements and publications, Branson emphasizes the importance of networking in building successful businesses.

Sheryl Sandberg is Facebook's chief operating officer and author of the book "Lean In". In her speaking engagements and publications, Sandberg emphasizes the importance of networking for gender equality in the workplace . She believes that women are often excluded from networking and that building female support networks can be critical to women's advancement in the workplace.

Keith Ferrazzi is an American author and business consultant. In his book "Never Eat Alone", Ferrazzi emphasizes the importance of networking and building relationships for business success. he believes that networking should not be seen as a superficial activity, but rather as an opportunity to build meaningful and lasting connections .

Digital business cards

Digital business cards are becoming more and more popular in an increasingly connected world. With technology increasingly pervasive in our lives, digital business cards offer an easy and efficient way to share contact information with others.

Let's explore how to create a digital business card and the advantages that ClickCard brings to professionals in different fields.

  1. Choose a digital business card creation platform

There are several platforms available for creating digital business cards, each with its own advantages and disadvantages. Among the best options, ClickCard stands out for its ease of use and for offering advanced features for customization.

  1. Customize your digital business card

When creating a digital business card, it's important to customize it to reflect the visual identity of your brand or company. ClickCard lets you choose from a variety of design options and customize your digital business card with colors, logos, images and fonts that reflect your brand.

  1. Add your contact information

Just like a physical business card, your digital business card should include your contact information such as name, title, company, phone number and email address. Also, it's important to include links to your social media and website so others can easily connect with you.

  1. Share your digital business card

One of the great benefits of digital business cards is that they can be shared instantly via digital business card sharing apps like ClickCard. This means you can quickly and easily share your digital business card with others, even during a networking event.

  1. Follow the interactions

With a digital business card, you can easily track when and how people interact with your business card. ClickCard offers advanced analytics capabilities, letting you know how many times your business card has been viewed and what information is most relevant to your contacts .

The Advantages of ClickCard

ClickCard is a digital business card creation platform that offers several advantages for professionals from different areas.

In addition to offering advanced personalization and analytics features, ClickCard also allows you to share your digital business card instantly through digital business card sharing applications such as ClickCard itself. This means you can connect with others quickly and efficiently, keeping your contact information up-to-date and easy to access.

Creating a digital business card is an easy and efficient way to share contact information with others. And with the ClickCard digital business card creation platform, you can customize your digital business card, share it instantly, and track your contacts' interactions, all on one platform.

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