What is a business card?

A business card is a small piece of marketing, physical or digital, that summarizes essential information about a person or company, facilitating professional connections.

Raquel Medeiros


Raquel Medeiros


December 20, 2023

Professional connections from your business card

A business card is a small card that contains information about a person or company. It is generally used in professional contexts and serves as a way to exchange contact information during social gatherings or networking events. Business cards are designed to be compact and easy to carry, generally measuring around 8.9 x 5.1 centimeters.

Typical information found on a business card includes the person's name, company name, job title, email address, phone number and website address. Additionally, some cards may include your company logo, color schemes, and other visual elements that represent your brand identity.

The main purpose of a business card is to facilitate the quick and convenient exchange of contact information , helping to establish professional connections. They are often distributed at networking events, business meetings, or any situation where it is useful to share contact information with others.

What is a business card for?

The business card serves as a practical tool for exchanging contact information efficiently and professionally. Here are some of the main purposes and benefits of using business cards:

  • Professional Information Exchange: A business card contains essential information about the person or company, such as name, title, company, email address, telephone number and website address. This makes communication and establishing professional connections easier.
  • Personal and Business Marketing: A well-designed business card can be an effective personal or business marketing tool. It represents the visual identity of the person or company and contributes to creating a professional image.
  • Facilitates Networking: At networking events, conferences and business meetings, it is common to exchange business cards to keep a record of the connections made. This makes it easier to follow up after the event.
  • Credibility and Professionalism: Having a business card conveys a feeling of professionalism and credibility. This is especially important in business situations where first impressions can be crucial.
  • Quick Access to Contact Information: Instead of manually entering contact information, people can simply hand or receive a business card. This saves time and avoids transcription errors.
  • Branding: Card design, including logos and color schemes, can help promote personal or business branding. This contributes to building a solid visual identity.
  • Memorability: Having a memorable business card can help you stand out in people's minds. A creative design or unique information can make the card more memorable.

In short, a business card is a practical and versatile tool that facilitates the exchange of information and contributes to the development of professional relationships. It plays an important role in social and business situations, helping to build networks and promote personal or corporate image.

Business card benefits

Having a business card can make a significant difference in various professional contexts. Here are some reasons why having a business card can be beneficial:

  • Professionalism: Having a business card conveys an image of professionalism. It indicates that you are prepared and take your professional interactions seriously.
  • Ease of Contact: A business card provides contact information quickly and easily. Instead of manually writing your details, you can hand over a card, saving time and avoiding errors.
  • Networking : At networking events and business meetings, exchanging business cards is a common practice. This makes it easier to remember and follow up later with the people you met.
  • Personal or Business Marketing: A well-designed business card can be an effective marketing tool for promoting your personal or business brand. An attractive design and clear information can make you or your company stand out in people's minds.
  • Building Credibility: Possession of a business card can contribute to building credibility. People often associate the presence of a card with a professional and committed approach.
  • Convenience: Convenience is a significant advantage. Whether it's formal meetings or casual get-togethers, it's easy to hand out and receive business cards. This makes the information exchange process efficient.
  • Post-Event Follow-up: Having a business card makes it easier to follow up after networking events. You can send an email or make a call, referencing the meeting and strengthening the connection established.

Remember that the effectiveness of your business card also depends on its design and how you use it. A well-designed card with clear and relevant information increases your chances of making a positive impression. However, it's important to remember that while business cards are valuable in many situations, the way you present yourself and relate to others is also critical to professional success.

Business Card

Both digital and printed business cards serve the same primary purpose of providing contact information and promoting personal or business identity. However, there are distinct differences between the two types. Here are some of the key differences between digital and printed business cards:

Printed Business Card:

  • Physical Format: A printed business card is a physical item, usually made of paper or similar materials. It is tangible and can be distributed in person during meetings, events or professional gatherings.
  • Personal Interaction: The exchange of printed business cards often occurs during face-to-face interactions. It is a traditional practice at networking events, business meetings and other social or professional situations.
  • Physical Graphic Design: The printed card design is physically visible and may include tactile elements such as textures or special finishes. The size, shape and quality of the paper are important factors in design.
  • Upgrade Limitations: Once printed, the card contents are static until a new version is printed. Any change to the information requires the cards to be reprinted, which can be a costly and time-consuming process.

Digital Business Card:

  • Electronic Format: The digital business card is an electronic version, usually in image format, PDF or specialized applications. It can be shared through emails, messages or on social media platforms.
  • Ease of Sharing : The main advantage of a digital business card is the ease with which it can be shared online. It can be sent instantly to a wide audience regardless of geographic location.
  • Links and Interactivity: Digital business cards can include clickable links to websites, social media profiles or other online platforms. This allows for more dynamic interaction and the inclusion of more detailed information.
  • Easy Updates: Unlike a printed card, the information on a digital business card can be easily updated without the need for reprinting. This is especially useful when contact information changes.
  • Sustainability: The use of digital business cards can be considered more sustainable from an environmental point of view, as it eliminates the need for printing on paper.

The choice between a digital and printed business card will depend on individual preferences, the context of use and common practices in certain industries or regions. Some professionals choose to use both to accommodate the different situations they may find themselves in.


In conclusion, possession of a business card, whether printed or digital, continues to play a vital role in the professional landscape, facilitating the efficient exchange of information and strengthening connections. However, as technology evolves, adopting digital business cards, like those offered by ClickCard, stands out as a strategic and modern choice.

ClickCard, as a specialized application, provides significant benefits in the digital age. Your platform simplifies the creation and personalization of digital business cards , offering a flexible and eco-friendly solution. The ability to easily share contact information, embed interactive links, and instantly update data puts control in the user's hands, adapting to dynamic changes in the business world.

Additionally, ClickCard provides a more efficient networking experience by allowing professionals to manage their digital business cards in a single location, facilitating post-event follow-up and ensuring that your information is always up to date. In a world driven by digital connectivity, ClickCard stands out as a valuable tool for professionals seeking an innovative and sustainable approach to managing their professional presence. Therefore, investing in a digital business card with ClickCard represents not only a practical choice, but also a strategic advantage in building a solid and impactful professional presence.

Download the app and create your digital business card now ( Android It is iOS ) or Get in touch with our team!

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