What are the types of networking?

Get to know the types of networking and find out which one best suits your goals.

Raquel Medeiros


Raquel Medeiros


April 29, 2024

Groups of professionals networking

There are several types of networking that people can explore to establish and strengthen professional and personal connections. This includes face-to-face networking, where you attend events, conferences, seminars and meetings to personally meet other people in your field or interest. Additionally, there is online networking, which involves the use of professional social media platforms such as LinkedIn, participation in online forums, discussion groups and interactions on blogs and websites relevant to your field.

You can filter networking events by theme, type, guests, profession and others. Today we will talk about types.

The type of networking changes according to the professional’s objectives and their area of expertise. The most sought after are: casual networking, social organization networking, business networking, professional association networking, social networking, female networking and online networking.

Let's talk more about them on this blog, check it out:

1. Casual Networking?

Casual networking is simply the habit of building relationships naturally and authentically, without the pressure of a formal agenda or specific goal in mind. Instead of approaching someone with an elevator speech or a ready-to-hand business card , casual networking develops organically, often emerging from mutual interests, shared experiences, or simply being in the right place at the right time.

While many of us recognize the importance of networking for professional and personal growth, casual networking is often underestimated. However, it is in these informal interactions that some of the most valuable and lasting connections can emerge. Here are some reasons why casual networking is so powerful:

  1. Authenticity : In a casual environment, people tend to open up more and show their true essence. This leads to more authentic and genuine connections.
  2. Less Pressure: Unlike formal networking events, where there is an expectation of direct exchange of business information, casual networking allows conversations to flow more naturally, without the pressure of meeting certain expectations.
  3. Unexpected Opportunities: Often, the best opportunities arise when we least expect them. A casual conversation at a sporting event or in a coffee shop can lead to a professional collaboration, a job offer, or even a lasting friendship.
  4. Diversity of Connections: Casual networking allows us to interact with a wide variety of people, from different industries, backgrounds and perspectives. This can enrich our network of contacts in ways that would not be possible in more restricted environments.

2. Networking of Social Organizations

Social organization networking involves building partnerships, collaborations and connections between different entities that share common goals related to social, environmental or cultural well-being. This may include NGOs, community organizations, charities, social enterprises, local governments and other public and private sector actors.

Instead of focusing exclusively on individual or profitable benefits, social organization networking aims to create a network of mutual support, where resources, knowledge and experiences are shared towards a common goal: making a difference in people's lives and in the community. as a whole.

Why is networking so crucial to the success of social organizations? Here are some key reasons:

  1. Access to Resources: Networking allows social organizations to access resources that might otherwise be beyond their reach. This includes funding, donations, volunteers, experts in specific areas, physical spaces and more.
  2. Exchange of Knowledge and Experiences: By connecting with other social organizations, entities can share learning, best practices and innovative solutions to common challenges. This promotes an environment of continuous learning and constant improvement.
  3. Expansion of Impact: Networking allows social organizations to expand their reach and impact, reaching broader audiences and addressing issues in a more comprehensive and effective way.
  4. Strengthening Advocacy and Influence: By joining forces, social organizations can increase their advocacy capacity and influence political, social and economic changes at local, national and global levels.

3. Business Networking

O Business networking is the process of establishing and cultivating professional relationships with colleagues, clients, mentors, partners and other relevant professionals within and outside your field. These relationships can be a valuable source of business opportunities, industry insights, professional support and personal development.

Why is business networking so crucial to professional success? Here are some key reasons:

  1. Business Opportunities: Networking allows you to meet people who may be interested in the products or services you offer, creating opportunities for new business, partnerships or collaborations.
  2. Learning and Development: By interacting with other professionals, you have the opportunity to learn from their experiences, gain valuable market insights, and discover new industry trends and best practices.
  3. Support and Mentoring: A strong network can provide emotional support, guidance and mentoring, helping you overcome professional challenges and achieve your career goals.
  4. Visibility and Credibility: The more people know you and your work, the greater your visibility in the market and your credibility as a professional will be. This can open doors to leadership opportunities, speaking engagements, interviews, and more.

4. Professional Association Networking

Professional association networking involves building relationships and connections with other members of an organization focused on a specific area of industry, profession, or common interest. These associations can span a variety of fields, from medicine and law to technology, marketing, and more.

Why is professional association networking so valuable? Here are some reasons:

  1. Access to Specialized Resources: Professional associations often offer a variety of resources, including workshops, conferences, publications, and trainings, that can help members expand their knowledge and skills in their areas of expertise.
  2. Professional Development Opportunities: Networking in professional associations provides an environment conducive to professional development, where members can learn from each other, share best practices, and gain valuable insights into industry trends and challenges.
  3. Valuable Connections: By participating in association-sponsored events and activities, members have the opportunity to meet and connect with other professionals who share similar interests and goals. These connections can lead to business partnerships, job opportunities, mentorships and more.
  4. Visibility and Recognition: Actively participating in a professional association can increase your visibility in the field and help you establish your reputation as a leader in your field. This can open doors to leadership opportunities, speaking engagements, interviews, and other types of professional recognition.

5. Social Networking

Social networking refers to the process of building and cultivating relationships through online platforms such as social networks, forums, discussion groups, and online communities . These platforms provide opportunities to interact with a wide variety of people, from coworkers and industry professionals to friends, family, and individuals with common interests.

Social networking plays a crucial role in our personal and professional lives for several reasons:

  1. Expansion of the Contact Network: Social networking platforms allow us to connect with people from all over the world, expanding our network of contacts beyond traditional geographic and professional borders.
  2. Career Opportunities: Many job and business opportunities arise through connections made on social networks. By maintaining an active presence on these platforms, you can stay up to date with job opportunities, business partnerships, and collaborative projects.
  3. Sharing Knowledge and Experience: Social networking is an excellent way to exchange knowledge, learn from others and stay up to date with the latest trends and developments in your field.
  4. Support and Guidance: Participating in online communities can provide a valuable support and guidance system where you can get advice, share experiences, and find solutions to personal and professional challenges.

6. Women's Networking

Women's networking is the process of building and cultivating relationships with other women, both on a personal and professional level. It involves sharing knowledge, offering support, creating opportunities and promoting each other's growth and development.

Female networking plays a fundamental role in the advancement of women in several areas:

  1. Empowerment and Mutual Support: Connections made through women's networking provide a safe space for women to support, encourage and inspire each other. This promotes a sense of community and empowerment, allowing women to face challenges with more confidence and determination.
  2. Professional Opportunities: Female networking can open doors to job opportunities, promotions, business partnerships and collaborative projects. By connecting with other women in their field, women can share information about available opportunities and offer each other recommendations and referrals.
  3. Skills Development: Participating in women's networking groups can provide opportunities for learning and developing skills through workshops, talks and mentoring. Women can share knowledge, experiences and valuable advice to help each other grow and excel in their careers.
  4. Leadership and Advocacy: Women's networking can strengthen women's representation in positions of leadership and influence, enabling them to stand out as leaders and advocates for issues important to women, such as gender equality, pay equity, and inclusion in the workplace .

7. Online Networking

Online networking is the process of building and cultivating relationships through digital platforms such as social networks, forums, discussion groups, messaging apps and more. These platforms provide opportunities to interact with a wide variety of people, regardless of geographic location, field of activity or industry sector.

Online networking plays a crucial role in our personal and professional lives for several reasons:

  1. Global Access: Online networking platforms allow us to connect with people from all over the world, expanding our network of contacts beyond geographic and cultural borders.
  2. Professional Opportunities: Many job opportunities, business partnerships and collaborative projects arise through connections made on social networks and other online channels. Maintaining an active presence on these platforms can help you stay up to date with the opportunities available in your field.
  3. Continuous Learning: Online networking offers access to a wide range of knowledge, experiences and perspectives. Joining discussion groups, following influencers, and attending webinars and online events are great ways to learn from others and stay up to date on the latest trends and developments in your area of interest.
  4. Visibility and Credibility: Maintaining an active and engaged presence on social media and other online channels can increase your visibility in the market and your credibility as a professional. Sharing relevant content, participating in conversations, and interacting with other community members can help you build a solid reputation in your field.

Strategies for good Networking

1. Define Your Goals

Before you start building your network of contacts, it's important to clearly define your goals. Ask yourself what you hope to achieve through networking: is it finding a new job, expanding your client base, learning from others, or something else? Having clear goals will help guide your interactions and direct your networking efforts more effectively.

2. Identify Your Networking Sources

There are many potential sources for networking, including professional events, conferences, workshops, social media, interest groups, and even casual get-togethers. Identify the sources that are most relevant to your goals and start actively engaging in those communities.

3. Be Authentic and Genuine

Authenticity is the key to effective networking. When connecting with others, be true to yourself and others. Show genuine interest in people, listen carefully to what they have to say, and share your own experiences and knowledge in an honest and transparent way.

4. Cultivate Long-Term Relationships

Networking is not just about making superficial connections; it’s about building meaningful, lasting relationships. Invest time and effort in cultivating relationships with people you admire and respect. Stay in touch regularly, offer support whenever possible and be there when they need you.

5. Offer Value to Others

One of the best ways to build strong relationships is to provide value to others. Think of ways you can help people in your network, whether by sharing helpful information, making introductions, offering advice, or simply listening when they need to vent. The more you can contribute to the success of others, the stronger your network will be.

6. Be Open to New Opportunities

Effective networking requires being open to new opportunities and experiences. Be willing to step out of your comfort zone, meet new people and explore new paths. You never know where the next big opportunities in your personal and professional life might come from.


In today's dynamic, interconnected world, understanding and applying the seven types of networking presented here is essential for building meaningful relationships and driving personal and professional success. From traditional networking at events to powerful networking online, each strategy offers unique opportunities to connect with others, learn, grow, and achieve your goals.

By defining your goals, identifying relevant networking sources, and cultivating authentic, long-term relationships, you can create a strong, diverse network that supports you in all areas of your life. Additionally, by offering value to others, being open to new opportunities, and maintaining a growth mindset, you can maximize your networking potential and open doors to new horizons.

Always remember that networking is not just about accumulating contacts, but about building meaningful and mutually beneficial connections. By following these strategies and approaches, you will be on your way to cultivating a powerful and resilient network that will accompany you on your journey of personal and professional growth.

To learn more about networking, visit the ClickCard blog with more content available!

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