Strategies to Succeed in Business Networking

Stand out in networking: tips for building solid relationships and boosting your career.

João Fiche


João Fiche


March 26, 2020

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Networking, at its core, is much more than just a collection of professional contacts or a social media presence. It's a valuable skill that allows you to build professional connections. This bond occurs through the sharing of ideas and information, and the creation of opportunities for personal and professional growth.

In this blogpost we will learn more about networking. From defining your goals to approaching strategies, maintaining connections, and how to use the right tools to stand out. Let's discover together how you can stand out in networking and reap the rewards of a solid and significant network of contacts.

Let's start!

Identifying your goals

Networking should not be a random or superficial activity. It's an effective way to build professional connections that can open doors to opportunities, partnerships and career development. However, to get the most out of networking, it's crucial to set clear goals.

Why Set Objectives?

  • Objective : When you set specific goals for networking, you are directing your efforts towards achieving concrete results. This avoids wasting time and resources.
  • Motivation : Clear goals provide motivation. Having a goal in mind keeps you focused and committed to building professional connections.
  • Measuring Success: By setting goals, you create criteria to measure the success of your networking. This allows you to evaluate the impact of your activities.
  • Relevance : Objectives help you determine which contacts and networking events are most relevant to your interests and career aspirations.

How to Set Networking Objectives

  • Be Specific: Avoid vague goals like “meet new people.” Instead, set specific goals, such as "establish three new contacts in the marketing industry by the end of the month."
  • Prioritize Short- and Long-Term Goals: Have immediate goals to take advantage of immediate opportunities and long-term goals. They should align with your career vision.
  • Set Measurable Objectives: Make sure your goals can be quantified. This makes it easier to track your progress.
  • Be Realistic: Your goals must be achievable. Setting unattainable goals can lead to frustration.
  • Reevaluate and Update: As your career evolves, your networking goals may change. Be willing to reevaluate and adjust your goals regularly.

Examples of Networking Objectives

  • Land a new job in marketing within the next six months, using contacts from your existing network.
  • Increase customer base by 20% next year through industry connections.
  • Attend five networking events in the next quarter and establish 15 new relevant contacts.
  • Find a mentor in your industry in the next three months.

Building an online presence

In today's digital world, having a strong online presence is essential to stand out in your professional life and create opportunities. This article explores the importance of social networks and professional profiles in building a solid image on the internet.

The Era of Online Presence

These days, your online presence is often the first impression people have of you. If you are looking for a job, looking for new business opportunities or wanting to expand your network of contacts, your online presence is essential.

Here are some reasons why it is crucial to invest in this area:

1. First Impression Matters

When someone searches your name online, what do they find? Having well-designed professional profiles on social networks and platforms like LinkedIn can create a positive and professional first impression.

2. Access to Opportunities

Recruiters, employers and potential business partners often use the internet to find candidates and employees. Having a solid online presence can make you more visible and accessible to these opportunities.

3. Global Networking

Social networks have a global reach. By building an online presence, you can connect with professionals from all over the world. This is valuable as there is a larger audience available to exchange ideas, information and expand your influence.

Building Your Online Presence

1. Professional Social Networks

  • LinkedIn : Create a complete profile, including a professional photo and compelling summary. Connect with colleagues, join relevant groups, and share content related to your field.

2. Other Social Networks

  • Twitter, Instagram , Facebook : Utilize these platforms to share industry insights and news. Maintain a balance between personal and professional content.

3. Blogging

  • Consider creating a personal or business blog to share your knowledge and perspectives on your field.

4. Content Management

  • Post regularly to keep your online presence fresh and relevant. Share articles, videos, and infographics related to your industry.

5. Integrity and Coherence

  • Maintain a consistent image across all of your online profiles. Use the same professional photo and keep information up to date.

Monitoring Your Online Presence

In addition to building your online presence, it is important to monitor it. Set up name alerts on Google to know when your name is mentioned. Respond to comments and messages professionally and thank them for recommendations on LinkedIn.

A solid and effective network of contacts obtained through networking

Participation in Networking Events

Networking events are valuable opportunities to interact with professionals in your field, learn from experts and expand your network of contacts. They include conferences, workshops and fairs, which offer a variety of benefits:

  • Learning and Updating: Conferences and workshops often feature prominent speakers and current topics. Attending these events can help you stay up to date in your field.
  • Large-Scale Networking: Fairs and conferences bring together a large concentration of professionals, providing a unique opportunity to meet people from different sectors.
  • Exchange of Ideas: Networking events are ideal platforms to exchange ideas, discuss trends and learn from other professionals.
  • Business Opportunities: Many businesses and partnerships begin at networking events, making them crucial for entrepreneurs and business owners.

How to Make the Most of Networking Events

Participating in networking events is a powerful strategy, but it requires preparation and planning to obtain significant results:

Search for events that are relevant to your area of activity and your goals. Check the speakers and program to ensure the event is worth your time.

Before the event, set clear goals. Do you want to meet new contacts, learn something specific or look for business opportunities?

Have an elevator speech ready to introduce yourself effectively. Bring business cards and prepare questions to start conversations.

Participate in event sessions and activities. Don't be afraid to get involved and ask questions.

After the event, send emails to any new contacts you met. Follow-up is crucial to turning these connections into solid professional connections.

Approach and Effective Communication in Networking

The ability to start conversations, maintain links and communicate effectively is fundamental in the world of networking. In this article, we'll explore tips for improving your approach and communication skills, as well as the power of follow-up and reciprocity.

Start Conversations in an Impactful Way

The first step to building networking connections is to start conversations in an impactful way. Here are some tips to get you started on the right foot:

  • Use an Elevator Pitch: Develop a concise elevator pitch that describes who you are, what you do, and what your goals are. Be clear and to the point.
  • Ask Open-Ended Questions: Instead of leading with statements, ask open-ended questions that encourage conversation. This shows genuine interest in the other person.
  • Find Common Ground: Look for common interests or experiences to establish an initial connection.
  • Praise Authentically: A sincere compliment can break the ice and start the conversation with positivity.

The Power of Follow-up and Reciprocity

Starting conversations is just the beginning. The true value of networking is in maintaining and nurturing connections. Two essential strategies for this are monitoring and reciprocity:

  • Follow up: Once you meet someone, follow up with a follow up. This could be a message of thanks for meeting or sharing useful information related to the other person's interests.
  • Reciprocity: Be willing to offer help and support to your contacts, as well as receive it. Reciprocity is a key part of building long-term connections.

How to Stay in Touch Effectively

Maintaining contact effectively is essential to ensure your bonds develop. Here are some tips for staying in touch effectively:

  • Schedule Regular Meetings: If possible, schedule regular meetings or calls to keep the connection alive.
  • Share Relevant Content: Send articles, news or resources that may be interesting to your contacts.
  • Attend Events Together: Attend conferences or networking events together to strengthen your connection.
  • Celebrate Achievements: Be there to congratulate your contacts on their professional or personal achievements.
  • Be Open to Collaborations: Be willing to explore collaboration or partnership opportunities.

Additional Resources to Enhance Your Networking

Having a solid network of contacts is crucial for professional success. To improve your networking skills, it is essential to invest in additional resources. In this blog, we will present suggestions for books, courses and useful tools to boost your networking journey.

Books to Expand Your Knowledge

Reading is an excellent way to deepen your understanding of networking and develop related skills. Here are some recommendations:

"How to Win Friends and Influence People" by Dale Carnegie : A classic that explores fundamental principles of communication and interpersonal connection.

"Networking Like a Pro" by Ivan Misner: A practical guide that offers specific tips for creating and maintaining an effective network.

"Never Eat Alone" by Keith Ferrazzi: This book highlights the importance of building meaningful connections. Plus, it offers strategies for doing this consistently.


In a world where professional connections are crucial, excelling at networking is a remarkable skill. In this blog we explore valuable strategies, from setting goals to participating in events and building a solid online presence.

Networking is a two-way street, where giving is as important as receiving. Reciprocity, authenticity and commitment are keys to building solid and lasting connections. Thoughtful follow-up and consistent maintenance of connections are what set true networking masters apart.

To find out more, access more about networking on our blog!

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