Networking what is it and how to do it?

Networking is the art of building valuable professional and personal connections, opening doors to opportunities and growth.

Raquel Medeiros


Raquel Medeiros


September 27, 2023

Understand what networking is

The term "networking" refers to the practice of establishing and maintaining connections and links with other people, especially in the professional sphere. It's about building a network of contacts that can help you achieve your personal and professional goals. This network can be made up of coworkers, mentors, business partners, and even people you met at social events.

Networking is creating bonds with people who can offer insights, career opportunities and advice in your daily life. The ultimate goal of networking is to create a support network that can be beneficial to all parties involved.

You need to have something to deliver that is also beneficial to your connection. Find common interests, read up-to-date content about the area of interest. These practices are increasingly essential for the emergence of new opportunities.

Become an informed person about networking. Access other ClickCard content on the topic.

Why is Networking Important?

Networking plays a key role in many areas of life, from finding a job to growing your business. Here are some reasons why networking is so important:

Professional Opportunities: Knowing the right people can open doors to job opportunities and promotions. Many job openings are not publicly advertised, and you may discover them through connections in your network.

Knowledge Acquisition: Networking allows you to learn from people who have experience and knowledge in areas that interest you. You can gain valuable insights and advice that can accelerate your growth.

Constructive Feedback: Whether you're looking to improve your skills or make important decisions, your network can provide constructive feedback and unbiased points of view.

Emotional Support and Motivation: Networking is not just about professional transactions. It's also a support system that can provide encouragement and motivation when you face challenges.

Collaborations and Partnerships: Business partnerships and collaborations often arise from connections made through networking. This can be fundamental to the growth of your company.

How to Build an Effective Networking Network?

Building an effective networking network is not a task that happens overnight. It is an ongoing process that requires effort and authenticity. Here are some tips to get started:

Attend Professional Events : Conferences, seminars, workshops and networking groups are ideal places to meet people in your industry.

Stay Updated: Be aware of trends and news in your area of activity. This will make you a valuable source of information.

Be Authentic: Be yourself when interacting with people. Genuine connections are the most lasting.

Help Others: Offer your help and support to people in your network whenever you can. Networking is a two-way street.

Keep in Touch Regularly: Don't just add connections on social media and forget about them. Keep in touch regularly to strengthen bonds.

Como fazer networking

Tools and Resources for Effective Networking

Networking is a valuable skill for professional and personal success. However, building and maintaining an effective network can be challenging. Fortunately, there are several tools available to help you improve your networking skills and maximize your opportunities to build meaningful connections. In this blogpost, we'll explore some of the best online tools, books, courses, and tips to optimize your conference and event experience.

Platforms and Social Networks for Networking

The digital world offers a multitude of platforms and social networks designed to strengthen your network of contacts. Here are some of the most popular:

  1. LinkedIn: This is the professional networking platform par excellence. Create an attractive profile, connect with coworkers, join relevant groups, and share quality content.
  2. Meetup: Use Meetup to find and attend local events that interest you, such as networking meetups, talks, and workshops.
  3. Twitter: Twitter provides opportunities to connect with influential professionals and participate in relevant conversations using specific hashtags.
  4. Facebook Groups: Join groups related to your field or professional sector to interact with people who share the same interests.
  5. Clubhouse: This audio platform allows you to participate in discussions, which can be a way to connect with other professionals.

Books and Courses to Improve Your Networking Skills

In addition to online platforms, reading and continuing education are excellent ways to improve your networking skills. Here are some suggestions:

  1. "Never Eat Alone" by Keith Ferrazzi: This book explores the importance of networking and provides practical tips for creating meaningful connections.
  2. "Influence: The Psychology of Persuasion" by Robert Cialdini: Understanding the principles of persuasion can help make your networking interactions more effective.
  3. Coursera and LinkedIn Learning: These platforms offer a variety of courses related to networking, communication, and developing interpersonal skills.
  4. TED Talks: Watch inspiring talks about networking, communication and building bonds.

How to Make the Most of Conferences and Networking Events

Events and conferences are valuable opportunities to expand your network. Here are some tips to make the most of them:

  1. Set Clear Goals: Before the event, set clear goals, such as how many new connections you want to make or what information you want to acquire.
  2. Attend Relevant Sessions: Choose talks, panels, or workshops that align with your interests and networking goals.
  3. Be Proactive: Don't wait for people to approach you. Start conversations, ask questions, and show genuine interest.
  4. Follow Up Post-Event: Keep in touch with the people you met by connecting on social media and sending follow-up messages.


Networking is a powerful tool that can boost your career and business. It's more than just a contact list; it's about building meaningful bonds with people who share common interests and goals.

Start investing in your networking and you will see how these connections can open doors to success in your professional life.

Remember, building an effective networking network is an ongoing process, and the long-term benefits are invaluable.

You can also use the digital business card tool to support you at networking events. Just download the ClickCard app to make yours ( iOS It is Android ).

To learn more about digital business card benefits, visit the ClickCard blog!

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