What is the meaning of Networking?

Networking is the art of building professional relationships to drive career growth and opportunities.

Raquel Medeiros


Raquel Medeiros


September 28, 2023

Professionals networking

The term "networking" refers to the practice of establishing and cultivating professional relationships with other people. It involves connecting with co-workers, business partners, clients, mentors and other professionals in your field or related fields. The main objective of networking is to create a network of contacts that can help you achieve your professional goals. And, increasingly, promote the growth of your career and expand your opportunities.

Networking is not just limited to professional interactions. It also encompasses building connections in your personal life that can benefit your professional life.

Networking is a valuable tool for exchanging information, career opportunities and continuous learning. It is an essential practice in several sectors and is often mentioned as one of the key factors for professional success.

Next on the blog, you will be able to find out the first steps you can take to enter the world of networking. By applying them in your daily life, your professional growth will be palpable.

What is Networking?

Networking refers to the practice of establishing and cultivating professional relationships with other people. It may involve building contacts and connections with co-workers, business partners, clients, mentors and other professionals in your field.

Networking meaning: creating and being part of a network of contacts that can help you achieve your goals and professional growth.

Networking Basics

Many people are intimidated by the idea of starting a network from scratch. Remember that everyone started at some point. Here are some steps to get started successfully:

Define Your Goals

Before diving into the world of networking, it is essential to define your goals. Ask yourself what you want to achieve by building this network. Are you looking for a new job, clients for your business, or simply want to expand your circle of professional contacts?

Identify Your Target Audience

To build an effective network, it is important to identify your target audience. Who are the people or companies that can help you achieve your goals? Focus your efforts on connecting with these people.

Participate in Events and Professional Groups

Attending networking events and professional groups is a great way to meet people who share similar interests. Look for conferences, local meetups, workshops, and professional associations relevant to your field.

Be Prepared for Conversations

Have your elevator speech ready. An elevator speech is a concise description of who you are and what you do. Make sure it's clear and interesting, able to pique people's curiosity.

Types of Networking

Networking is an essential skill for professional growth and the development of solid bonds in your career. There are several types of networking, each with its own distinct advantages and characteristics. In this article, we will explore three main categories of networking: in-person networking, online networking, and blended networking.

In-person Networking

In-person networking involves interacting face-to-face with other people at events, conferences and meetups. This form of networking is valuable for several reasons:

Direct contact

At events and conferences, you have the opportunity to meet people in a real environment. Can shake hands, make eye contact and communicate directly.

Local Connections

Attending local meetups allows you to connect with professionals in your area. This is useful for work opportunities or close collaborations.

Learning and Development

Events often include lectures and workshops, which provide an excellent opportunity for learning and professional development.

Online Networking

Online networking occurs through social media platforms such as LinkedIn, Facebook, Twitter and others. Here are some advantages of this type of networking:

Global reach

You can connect with people from all over the world, expanding your network.

Ease of Maintenance

Keeping in touch with your online network is convenient. With just a few clicks, you can send messages, share updates, and stay up to date with what's going on in your contacts' careers.

Professional Visibility

Keep your social media profile updated so you can increase your visibility in the job market and be found for opportunities.

Mixed Networking

Mixed networking is the intelligent combination of face-to-face meetings and online interactions. This approach provides a diverse range of advantages:


You can maintain bonds online and, at the same time, deepen connections in face-to-face meetings. This gives you flexibility in how you build and maintain your network.

Range Expansion

By integrating in-person and online networking, you can extend your reach and connect with a wide variety of people.

Deepening Relationships

In-person meetings allow for deeper relationships and a more personal connection, while social media can keep these connections alive.

Read the Networking What Is blog to learn more about the subject.

Why is Networking Important?

Networking plays a crucial role in the business world and many other areas of life. Here are some reasons why networking is so important:

1. Professional Opportunities: Connecting with people in your field can open doors to new career opportunities. Many jobs and projects are filled through referrals and connections. Having a strong network can help you be in the right place at the right time.

2. Access to Resources: Through networking, you can access valuable information, resources and knowledge shared by other professionals in the field. This can save time and effort when searching for solutions to professional challenges.

3. Continuous Learning: Interacting with people who have different perspectives and experiences can expand your knowledge and help you learn new things. This exchange of information is a fundamental part of professional growth.

4. Support and Mentoring: Good networking can provide emotional support and mentoring. You can find mentors to guide your career by offering advice and sharing their own experiences.

5. Professional Growth: As you build your network and become known in your field, your reputation can grow. This can lead to invitations to events, speaking engagements, collaborations, and other opportunities that increase your professional reach and influence.

How to Practice Networking Effectively:

Now that we understand the importance of networking, let's explore some tips for practicing it effectively:

1. Be Authentic: Be genuine in your interactions and don't just see people as opportunities. Build true relationships, based on trust and respect.

2. Participate in Professional Events and Activities: Conferences, seminars, workshops and networking events are great opportunities to meet people in your field. The key contact may be in one of them. Be present and actively participate in conversations.

3. Use Social Media: Platforms like LinkedIn are valuable for expanding your network. Keep your profile updated and participate in groups related to your area.

4. Stay in Touch: Maintaining regular contact with your network is essential. Send messages, invite people to coffee or participate in social events to keep the bonds active.

5. Help Others: Networking is about what you can get, but also about what you can offer. Help others when you can and they will likely reciprocate.

Practice these tips every day and your goal is to grow in your area. Contacts are essential. You can become the best and most recognized at what you do with more opportunities at your disposal.

After reading this blog, pay attention to your co-workers, who inspire you. See your networking strategies and apply them in your daily life. Personal contacts can be key too.

Discover strategies and other networking practices by clicking here!


Networking is much more than simply collecting business cards or connect with people virtually. It's about building meaningful, lasting relationships that can benefit your career in many ways. By practicing networking you will be on the right path to professional growth and achieving your goals in the business world. So, don't underestimate the power of connections and start investing in your networking today.

To make your networking efficient, create your digital business card using the ClickCard app (iOS It is Android)!

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