How to keep your network of contacts active

The success of networking depends a lot on your investment before, during, and after the events. For this it is necessary to have some cards up your sleeve, such as the famous...

Raquel Medeiros


Raquel Medeiros


May 18, 2021

Discover essential strategies to keep your network active and flourishing, driving professional and personal opportunities.

In an increasingly interconnected world, building and maintaining a solid network of contacts is not just a recommended action, but a necessity to boost opportunities both professionally and personally.

Your network isn't just a list of names on a card, it's a rich set of connections that can open doors, inspire collaboration, and provide crucial insights. Whether looking for new professional perspectives, strategic partnerships or even personal support, cultivating meaningful relationships is critical.

In this blog, we'll dive into the world of networking and explore practical ways to keep it active and beneficial. From initial organization to event attendance and regular communication, we'll present effective strategies for you to not only build, but also nurture relationships that can play a transformative role in your journey.

Let's unlock the secrets of keeping your network vibrant and ready to deliver lasting results, both professionally and personally.

Profissional mantendo contato com profissionais

Organizing Your Network for a Bright Future

A network of contacts is not a simple list of names and numbers. It is an interconnected web of relationships that can open doors to valuable opportunities. The initial organization is crucial to optimize these contacts and, consequently, take full advantage of the advantages they can offer.

Identifying and Categorizing

1. Professional Contacts: This category covers co-workers, bosses, clients, business partners and other professional relationships. They are essential to enhance your opportunities in the workplace, such as collaborations and career advancement.

2. Academic Contacts: Includes professors, mentors, classmates, and people in your field of study. These contacts can provide valuable insights, guidance, and even recommendations for academic programs or research opportunities.

3. Personal Contacts: Friends, family and acquaintances also play a role in your network. While they may not be directly related to your career, they can offer emotional support, diverse insights, and sometimes unexpected connections.

Organization Tools

1. Spreadsheets: Spreadsheets are an effective way to get started. Create columns for name, contact, company, title, relationship context, and additional notes. As your network grows, you can filter and sort the data as needed.

2. Contact Management Applications: There are several options for applications designed to manage contacts, such as Google Contacts , Microsoft Outlook , HubSpot and many others. These apps offer advanced features like automatic syncing, follow-up reminders, and even social media integrations.

3. Professional Platforms: Sites like LinkedIn allow you not only to connect with people, but also to organize your connections by categories, such as co-workers, friends, etc. These platforms also make it easy to view your contacts' profiles and work histories.

4. Digital Business Cards: Digital business card applications such as ClickCard , let you quickly capture contact information and organize it digitally.

Regular Communication

In a world driven by connection, communication is the foundation of strong relationships. When it comes to your network, maintaining regular communication is more than a formality - it's the essence of building meaningful connections.

We'll explore how maintaining active communication through email, messaging and social media can open doors to valuable opportunities, strengthen bonds and demonstrate a genuine interest in your contacts' lives and careers.

Stay in Constant Contact: Lack of communication can cause connections to fade over time. Use emails, instant messages, or even the occasional phone call to keep your contacts up to date on your activities, successes, and changes. This constant presence keeps you on the radar and demonstrates that you value the relationship.

Share Achievements and Updates: Whether it's launching a new project, a promotion at work, or a personal achievement, sharing your wins shows that you're progressing and growing. In addition, sharing relevant news about your field can also highlight you as someone who is knowledgeable and engaged.

Show Genuine Interest: Effective communication isn't just about talking, it's also about listening. Show an interest in what your contacts are doing, listen to their challenges, and offer support when needed. Ask about ongoing projects, challenges faced, and future goals. This approach demonstrates that you value the relationship and are willing to be genuinely involved.

Share Interests and Activities: Sharing common interests and hobbies is a powerful way to create deeper connections. If you discover that you have something in common with a contact, mention it during your communication. This can be a great starting point for more informal and natural conversations.

The Importance of Social Media: Social media provides an ideal platform to stay in regular contact with your contacts. Interacting with their posts, commenting on their accomplishments, and sharing relevant content are all ways to stay present in their lives. Social networks also offer insights into what they are doing and interested in, which can enrich your conversations

Conexões além da bolha

Expanding Horizons

In a world where connections are crucial, actively participating in relevant events and groups is a fundamental strategy to enrich your network of contacts. This article explores the positive impact of participating in conferences, workshops and online groups, revealing how these activities can open doors to new opportunities, valuable insights and lasting relationships.

Conferences, Workshops and Area Events: Participating in face-to-face or virtual events is an investment in your professional growth and networking. These occasions bring together professionals from the same area, allowing the exchange of ideas, following trends and meeting specialists. Through lectures, panels and interactive sessions, you have the chance to expand your knowledge and make connections with people who share your interests.

Benefits of Participating in Events:

  • Learning: Lectures and workshops offer new perspectives and up-to-date information.
  • Networking: Participants share interests and goals, opening doors for meaningful contacts.
  • Exposure: By presenting a work or idea, you stand out to the audience.
  • Inspiration: Listening to successful professionals can motivate and drive your own goals.

Online Groups Related to Your Industry or Interests: Online groups, such as those found on platforms like LinkedIn and Facebook, are an effective way to connect with people around the world who share your interests and goals. They offer a virtual environment for discussions, knowledge exchange and even collaborations.

Advantages of Participating in Online Groups:

  • Access to Experts: Groups attract a variety of experienced professionals.
  • Global Connections: You can connect with people from different parts of the world.
  • Insight Sharing: Enriching discussions provide new perspectives.
  • Collaboration: Groups are a great place to find project partners.

Tips for Maximizing Participation:

  • Research and Plan: Choose events and groups that are relevant to your goals.
  • Prepare to Participate: Prepare questions and talking points for more meaningful interactions.
  • Be Open to Connections: Be open to meeting new people and networking.
  • Actively Contribute: Share your experiences and insights to enrich the discussion.

Networking success depends a lot on your investment before, during and after events. For this it is necessary to have a few cards up your sleeve like the famous coffee break and Happy Hour . Do not look for these events only when you need to, as it will give a very cold impression to other professionals and the estimate that it will show interest in a negative way is high.

So, try to fit this into your routine so that when you need contacts, people will already know who you are and your contacts will feel more comfortable.

Here are some practices that can be used to help you on these occasions:

Strategies for Building Lasting Relationships

Networking success is an equation that involves continuous investment before, during and after events. To build a solid network of contacts, you must be prepared with cards up your sleeve, such as the famous "Coffee Break" and "Happy Hour". However, the approach must be genuine, avoiding seeking such events only when the need arises, so as not to convey a superficial interest. This article explores how to integrate these practices into routine, establishing organic relationships that transcend opportune moments.

Cultivating Relationships Through Strategic Encounters:

1. Coffee Break and Brunch:

Events such as workshops and seminars can be enriched with breaks to recharge your batteries. The "Coffee Break" offers breaks for coffee and snacks, while the "Brunch" at lunch time allows for more elaborate meals. In addition to invigorating, these breaks create natural networking opportunities, sparking event-related discussions and forging genuine connections.

2. Happy Hour:

"Happy Hour" provides a relaxed atmosphere, enabling more personal interactions. Although it is performed in places such as bars, it maintains its professional character. It is a chance to strengthen ties with colleagues and meet people in a more informal way, applicable not only to events but also to celebrations after meetings and conferences.

Keeping the Network Alive in Changing Times

1. Participation in Online Events:

Platforms like Zoom, Meet it is Discord offer the opportunity to participate in workshops and online courses. Through chat, it is possible to exchange ideas and obtain contact information for future interactions, sustaining virtual networking.

2. Exploring Social Media

Social networks continue to be powerful tools. In addition to likes, commenting demonstrates engagement. In thematic groups on LinkedIn and Facebook , it is possible to interact with people with similar interests, enhancing both the quantity and quality of connections.

3. Common Interest Groups

Join groups that share your interests on LinkedIn and Facebook. These spaces provide opportunities for meaningful interactions and online encounters, growing your network with relevant contacts.

Maintaining and expanding your network of contacts is possible, even without face-to-face events. The Yale School of Management reveals that during the pandemic, networks shrank by 16%. However, with strategies such as participation in online events, attention to social networks and integration in thematic groups, it is possible to maintain and enrich your networking, even in challenging times. Share your own tips and experiences in the comments, further enriching our discussion!

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The Value of Offering Help and Resources in Your Network

A well-nurtured network isn't just about what you can get, it's also about what you can offer. In this blog, we'll explore the importance of being willing to help your contacts, offering resources, and sharing knowledge. This attitude not only strengthens your bonds, but also builds a reputation for generosity and collaboration, fundamental to personal and professional growth.

A willingness to offer help can make a lasting impact. When your contacts know they can count on you for support, advice, or guidance, they're more inclined to collaborate and reciprocate. This gesture also builds trust and credibility, essential elements in any relationship.

Sharing your connections and resources is a valuable act. If you know someone who could benefit from contacting them, introduce them. If you have resources such as articles, e-books or useful tools, please share them. It shows that you care about their success and are willing to contribute to their success.

Your experience and knowledge are valuable assets. Actively participating in discussions, sharing insights and offering solutions demonstrates that you are a valuable asset to your network. This contribution not only benefits your contacts, but also solidifies your position as a value-added person.

When someone faces a challenge, offering solutions demonstrates proactivity. Be a mentor, offering guidance, or provide practical advice based on your experience. This not only helps your contact, but also builds a reputation for reliability.

Offering help and resources shouldn't just be a calculated strategy. Genuine altruism is the foundation for building meaningful relationships. When your attitude is driven by a desire to see others prosper, it creates deeper, more lasting bonds.

Nurturing Your Network with Support and Recognition

Gratitude is a powerful way to recognize others' generosity and investment in your success. Whenever a contact offers help, guidance, or advice, expressing genuine gratitude shows that you value their contributions. It also encourages others to continue sharing their knowledge.

The foundation of a solid network is made up of people who have invested the time and effort to connect and collaborate with you. Showing appreciation to these contacts not only acknowledges their importance on your journey, but also strengthens the bond between you.

Every interaction, whether it's a casual chat, an email exchange, or an event you meet at, deserves recognition. By showing gratitude for every shared moment, you turn ordinary transactions into meaningful experiences, enriching your relationships.

The Benefits of Gratitude in Relationships:

  • Strengthens Relationships: Gratitude nurtures an atmosphere of trust and respect.
  • Encourages Collaboration: When people feel valued, they are more likely to collaborate and offer help.
  • Creates a Positive Cycle: Expressing gratitude inspires others to do the same, creating a culture of appreciation.

Ways to Express Gratitude:

  • Thank You Messages: A simple email or message expressing gratitude is a powerful gesture.
  • Handwritten Letters: A handwritten letter shows extra dedication and affection.
  • Meaningful Gifts: Giving a small gift as a token of appreciation can create a lasting connection.
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Staying Visible on Social Media for Effective Networking

Regularly publishing relevant content is essential to keep your contacts interested and engaged. Share articles, news, tips and insights related to your field. This demonstrates that you are current and committed to contributing valuable information to your network.

Sharing your own achievements and professional milestones is not only a way to promote yourself, but also to keep your contacts informed about your progress. They will appreciate sharing your wins and will be more inclined to celebrate with you.

Don't hesitate to share some of your personal life and interests outside of work. This humanizes your online presence and helps you create more genuine connections. Remember, people relate to people, not just professional profiles.

Interaction is the essence of social media. Comment and like your contacts' posts, and reply to comments on your own posts. This creates a sense of community and shows that you value the opinions and insights of others.

Participate in relevant discussions in online groups and forums. Contributing insights and informed responses demonstrates your knowledge and expertise, increasing your visibility as a trusted resource.

While online visibility is crucial, it's important to balance this with other responsibilities. Set specific times to interact on social media and avoid unnecessary distractions.

The Importance of Monitoring and Updating in your Network of Contacts

An effective network is not only built in the moment of connection, but also in the continuous effort to follow up and update. In this article, we'll explore the valuable practice of staying informed about changes in your contacts' careers and lives, as well as sharing your own accomplishments and progress. This two-way approach strengthens ties, keeps your network relevant, and contributes to opportunities for mutual growth.

Keep Up with Changes in Contacts' Lives: Regularly keep up to date with changes in your contacts' career and personal lives is critical to building a genuine relationship. Keep up to date on your promotions, new projects, personal achievements and any other significant changes. It demonstrates that you care about their success and well-being.

Show Genuine Interest: By following your contacts' achievements and progress, you show genuine interest in their journey. This helps create an environment of trust and collaboration where people feel valued and supported.

Share Your Own Achievements: Just as you keep up with others, it's equally important to share your own accomplishments and advancements. By keeping your contacts informed about your completed projects, promotions or new ventures, you not only demonstrate your progress, but also invite your contacts to celebrate with you.

Updating as a Network Maintenance Tool: Keeping your contacts up to date on your accomplishments and interests keeps you on their radar. This is especially valuable when collaborative opportunities arise, as they will be aware of your skills and recent achievements.

Tools for Monitoring and Updating:

  • Social Networks: Use platforms like LinkedIn to follow your contacts' progress and update your own profile.
  • Personal Emails: Send occasional emails to share news and achievements.
  • Networking Events: Use in-person or virtual events as opportunities to update and be updated.
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The Importance of Soliciting Feedback and Valuing Opinions in Your Contact Network

In a network of contacts, the exchanges go beyond the simple sharing of information. In this article, we'll explore the valuable practice of soliciting feedback and opinions from your contacts. By involving your network in the decision-making process, you not only improve projects and ideas, but also demonstrate respect for the perspective and knowledge of others.

Solicit Opinions on Projects and Ideas: When you're faced with a project or idea, your contacts can offer unique insights and valuable insights. By soliciting opinions, you access a variety of perspectives that can help improve your proposals and lead to more successful outcomes.

Demonstrate Appreciation of Others' Perspectives: By asking for feedback, you show that you value your contacts' opinions. Not only does this make them feel respected, but it also strengthens the relationship as they feel their point of view is taken into account.

Expand Decision Making: The opinion of several people can provide a broader view. This helps you avoid potential roadblocks that you may not have noticed, while also enriching your thinking.

Requesting Feedback as a Continuous Improvement Tool: The search for feedback should not be limited to specific projects. Use it as ongoing practice to improve your skills, approaches, and future projects.

Demonstrate Openness to Collaboration: By asking for opinions, you create an opportunity for collaboration. Your contacts can more actively contribute to future projects knowing that their perspective is valued.

Ways to Request Feedback:

  • Personal Emails: Send emails to specific contacts, explaining your request and thanking you in advance for their time and insights.
  • Social Networks and Online Groups: Use platforms to start discussions and get opinions from a wide range of people.
  • Virtual or Face-to-face Meetings: If possible, arrange a meeting to discuss ideas and solicit feedback face-to-face.


Maintaining an active network of contacts is more than a task, it is an ongoing commitment to professional and personal growth. Along the way, we explore strategies that transcend superficial transactions, aiming at building genuine and lasting connections.

A solid network is like a multifaceted tool, ready to open doors and provide valuable insights. Not just in times of need, but at every step of the journey. From sharing knowledge to offering help, from cultivating gratitude to seeking feedback, each step has the potential to strengthen relationships with others.

The real magic lies in creating connections that transcend professional boundaries. An active network of contacts reflects the search for collaboration, the exchange of experiences and the construction of an environment of mutual support. It is the manifestation of our ability to positively impact the lives of others and be impacted by them.

Never underestimate the value of a solid network. It can be the key to unexpected opportunities, breakthrough insights and, above all, enriching relationships. Stay committed to the practices discussed here, investing time, authenticity and energy in building true connections.

So, embrace the journey of cultivating an active network. Be a catalyst for the growth of others, while also reaping the rewards of your own development. A solid network is an asset that only grows over time, becoming a legacy of lasting, mutually beneficial connections that will continue to drive your success, now and in the future.

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