Ecology and business: the economic benefits that a sustainable culture brings

Meet companies with ecological practices and learn how this benefits them, in addition to knowing their strategies.

Raquel Medeiros


Raquel Medeiros


March 22, 2023

Company that invests in habits and ecological architectures

Clickcard is a company that is revolutionizing the business card market. With an innovative design, Clickcard offers an eco-friendly and convenient alternative to traditional business cards.

Traditional business cards are made of paper, which means they contribute to environmental degradation . Furthermore, they are easily lost or forgotten , which can be a lost opportunity for you and your business.

Clickcard business cards, on the other hand, are completely digital . They can be easily shared with a simple tap on your smartphone. There's no need to print thousands of business cards on quality paper that will end up in a garbage pile somewhere.

In addition to being eco-friendly, Clickcard is also convenient . Clickcard digital business cards allow you to instantly share your contact information with your clients and co-workers. That means you'll never miss out on a business opportunity again because of a lost business card.

However, Clickcard offers invaluable value to your brand. With a personalized and innovative design, your business cards will be remembered by everyone who receives them. The modern design and technology used by Clickcard demonstrate that you are a company that is concerned about the environment and technological evolution . This sustainable brand image can help you stand out from the competition and earn your customers' loyalty.

The impact of deforestation and how printed business cards contribute

Deforestation is a major environmental concern, with devastating consequences for the planet. According to World Wildlife Fund (WWF) , deforestation and forest degradation are responsible for up to 10% of global greenhouse gas emissions . Furthermore, it has a direct impact on biodiversity, water cycles and the livelihoods of local communities.

Environmental degradation is a worldwide problem, but it is especially relevant in the Brazilian Amazon. According to the National Institute for Space Research (INPE) , deforestation in the Amazon grew 29.5% compared to the previous year, totaling an area of 11,088 km² deforested in 2020 . Logging for paper production is one of the main factors contributing to deforestation in Brazil.

Today, deforestation is occurring at an alarming rate due to human activities such as logging, agricultural expansion, urbanization and infrastructure development. It is estimated that around 18 million acres of forest are lost each year – an area larger than the size of Panama.

One activity that contributes to deforestation is the production of printed business cards . To make these cards, paper needs to be obtained from trees that are cut down and processed into pulp for printing. This process requires large amounts of energy and chemicals that can have a negative impact on the environment if not managed properly.

Fortunately, there are ways to reduce our impact on forests while enjoying the benefits of printed business cards. By choosing recycled papers or printing just one card, such as NFC, we can help support sustainable forestry practices and ensure that forests remain standing for future generations. In addition, opting for digital solutions such as e-cards can also help reduce our reliance on paper products while also providing us with an effective way to promote our business or services .

According to Ministry of the Environment , Brazil lost about 18 million hectares of forest between 1988 and 2018, and a large part of this loss is attributed to the activity of companies that use paper.

But do not need be like that. There are sustainable alternatives that can be adopted by these companies, such as using recycled paper, reducing paper consumption and adopting reforestation practices, as mentioned above.

It is important that companies commit to tracking the origin of the paper used in their operations, ensuring that it has not been produced in illegally deforested areas.

By adopting these sustainable practices, companies can contribute to the preservation of the environment and still gain a competitive advantage in the market , as more and more consumers and investors value companies that adopt sustainable practices.

Therefore, it is essential that companies that use paper in their operations become aware of the importance of preserving the environment and adopt sustainable practices in their activities. Only then can we guarantee a more sustainable future for the planet and for future generations.

Professional connecting with others using digital business card

Digital Business Cards and NFC: An Eco-Friendly Networking Tool

Digital business cards allow you to quickly and easily share your information with others. You can email or instant message your card, or even use a link and QR Code to share your details. This means you no longer need to print hundreds of cards to take with you to professional events or meetings - saving paper and listening to the amount of waste produced.

NFC (Near Field Communication) cards offer even more convenience and practicality when it comes to networking. Users can obtain their card information simply by tapping the NFC device on their smartphone or tablet.

Technology has brought several solutions to environmental issues and one of them is the replacement of printed business cards with digital cards and NFC. In addition to being more sustainable, these tools offer several advantages for those looking for a more modern and efficient approach to networking.

In addition to being more sustainable, digital and NFC cards offer several advantages for users, such as the ease and speed in sharing information, the possibility of personalization and the practicality when storing and accessing contacts .

Another positive point is that, by opting for these tools, the company or professional conveys a modern and environmentally conscious image , which can generate a positive perception among customers and business partners.

In addition, business card printing and inventory costs are eliminated , which can represent significant savings in the medium and long term.

Finally, it is important to highlight that the adoption of digital business cards and NFC is a measure aligned with sustainability . They contribute to preserving the environment and reducing the consumption of natural resources, such as water and electricity, in addition to providing technological benefits and practicality to their users.

Why traditional business cards have become outdated

Traditional business cards are one of the oldest and most popular promotional materials. They were used for decades as a way to share information about yourself or your business, and they are still used today. However, these days, traditional business cards are becoming outdated.

One of the main reasons why traditional business cards are becoming obsolete is that people are increasingly connected to the internet . With the popularity of social media, people can also directly connect with you through these channels, making traditional business cards unnecessary compared to digital ones.

Currently, there are also other options for sharing your information. For example, you can create a website or blog to promote your company or services and include all the necessary information in it. You can also use sites like LinkedIn to connect with others and share your professional information online.

In addition, there are new technologies that allow the quick and inexpensive creation of personalized graphic materials, including modern (digital) business cards. These new types of cards offer greater flexibility in design creation and allow you to add extra details to your professional information to stand out from the crowd.

So it's clear that traditional business cards are no longer the best option for spreading your professional information these days. There are now many more modern and efficient ways to share this information with the world.

Also, one of the main reasons for the decline in print manufacturing these days is the fact that business cards printed on paper are harmful to the environment. The production of these cards consumes a lot of water, energy and natural resources, in addition to generating a large amount of waste. At a time when sustainability is increasingly valued by consumers, the use of business cards printed on paper can be seen as an attitude that is not very responsible and not very ecological.

In summary, traditional business cards have become outdated these days due to their unsustainable nature, easily lost and replaceable by more efficient and cost-effective digital tools. Increasingly, companies and professionals are looking for more modern and ecological alternatives to connect with their clients and co-workers.

marketer making use of green marketing strategies

How the disclosure of the work of the professional and the company is done these days

Companies and professionals need to stand out in the job market to attract job opportunities and clients. Dissemination of work is an important way to achieve this goal. These days, there are many different ways to promote the work of professionals and companies.

One of the best ways to promote work is to conduct extensive research on the company and product. This helps employees deliver quality work that can be easily maintained. Professionals can also use social media to promote their work by creating interesting content that can be shared with others. Another way is to invest in the skills of professionals, participating in courses and training to develop their careers.

Businesses can also use various means to advertise their business. They can use local listings to make themselves visible in the local area, as well as use social media to share their products and services.

Another way is to advertise open positions in local newspapers or on Internet sites to attract talent to your company.

Corporations can also organize events such as lectures or workshops. to publicize your brand and build relationships with potential customers.

In short, there are many ways professionals and companies can promote their work these days. It's important to understand that these efforts are not just a good idea; are necessary to succeed in today's competitive marketplace.

Another way to Publicizing the work of professionals and companies these days is done through social networks .

Platforms like Facebook, Instagram, LinkedIn and Twitter offer a wide variety of marketing resources that allow you to create targeted ads, generate relevant content and connect with an engaged audience interested in what you have to offer.

In addition to social networks, companies and professionals can also use other digital marketing tools, such as SEO (Search Engine Optimization), content marketing and email marketing . SEO is a technique that aims to improve a website's position in Google's search results, which can significantly increase visitor traffic to the website.

Content marketing, on the other hand, is a strategy that involves the creation and dissemination of relevant and useful content for the target audience , such as blog posts, videos, infographics and other materials. This strategy helps establish the company or professional as an authority in their area of expertise, in addition to generating customer engagement and loyalty.

Finally, e-mail marketing is a very efficient tool for direct communication with customers , allowing them to send exclusive offers, newsletters and other relevant information. With the right tools, it is possible to segment contacts and personalize messages, increasing the effectiveness of the strategy.

In summary, nowadays, the dissemination of the work of professionals and companies is done in a much more strategic and efficient way, using digital marketing tools and platforms. With the use of these tools, it is possible to reach a wide and diverse audience, generate customer engagement and loyalty, in addition to establishing the company or professional as an authority in their area of expertise.

How to promote the company's ecological values on the internet

The environment is increasingly important for companies. Investing in smart stocks is necessary to ensure long-term success. But how to assertively combine marketing and sustainability?

One of the main marketing strategies is called " Green Marketing ". Green Marketing is a strategy oriented towards ecological awareness, which focuses on products and services that benefit the environment. It can also be used to highlight the absence of negative impact on the environment.

Another important strategy is to advertise products on Google Ads. This allows you to interact with a wider audience as people are more and more concerned about the environment. By advertising your products on Google Ads, you can increase your visibility and show your commitment to eco-friendly practices.

Communicate your thought practices clearly and objectively. For this, there are some tips that may be useful: use Corporate TV to disseminate sustainable tips; create relevant content about product benefits; partner with digital influencers; use social media to share information about your brand; Encourage your employees to share content related to the company's practices.

Finally, don't forget the Neutral Event ! This tool allows you to calculate the environmental impact generated by an event held by your company and offers solutions to offset these negatives. This way, you can show people that your company is committed to real socio-environmental values.

With these simple tips, you already have all the necessary tools to spread your company's ecological values on the internet and profit from it!

What is Green Marketing?

Green marketing is a branding strategy that focuses on organizations' efforts to protect the environment. It is also known as eco-marketing or environmental marketing and involves the promotion of products and services with real or perceived environmental benefits. This approach aims to help companies stand out in the market by attracting environmentally conscious customers.

Furthermore, green marketing can also be used to educate consumers about environmental issues and encourage them to make greener decisions. Companies can use a variety of green marketing strategies to promote their products, from advertisements to recyclable packaging.

Examples of Companies That Make Use of Green Marketing

Green Marketing is a strategy used by companies that seek to position themselves as environmentally responsible and committed to sustainability. This approach has gained more and more importance, as the concern for the environment grows among consumers. In this context, many companies have stood out for their sustainable initiatives and their efforts to communicate them to the public. Below, we present some examples of companies that make use of Green Marketing.

  1. Natura

Natura is a Brazilian cosmetics company that has a strong commitment to sustainability. The company uses natural ingredients in its products, has reforestation programs and encourages conscious consumption. The brand is successful in communicating these initiatives to the public, through advertising campaigns and marketing actions.

  1. Patagonia

Patagonia is an outdoor apparel and equipment brand based in the United States. The company is known for its commitment to the environment and its sustainability initiatives, such as donating 1% of sales to environmental organizations. In addition, Patagonia produces clothing with sustainable materials and has a product repair program to extend the life of garments.

  1. Tesla

Tesla is an electric car manufacturer based in the United States. The company is known for its commitment to sustainability and its role in the transition to a low-carbon economy. In addition to producing electric cars, Tesla is also working on developing solar batteries and other green technologies.

  1. Interface

Interface is an American flooring company with a strong commitment to sustainability. The company has a program to reduce greenhouse gas emissions, uses recycled materials in its products and seeks to reduce the environmental impact of its operations. The company also communicates its sustainability initiatives through advertising campaigns and marketing actions.

  1. Ben & Jerry's

Ben & Jerry's is an American ice cream brand known for its commitment to social and environmental causes. The company uses sustainable ingredients in its products, supports organizations that work in favor of the environment and promotes conscious consumption. In addition, Ben & Jerry's communicates its sustainability initiatives through advertising and marketing campaigns.

These are just a few examples of companies that use Green Marketing. These brands have stood out for their sustainable initiatives and their efforts to communicate them to the public, which has contributed to their reputation and to the strengthening of their brands. It is important to highlight, however, that Green Marketing must be authentic and true, reflecting the company's real commitment to sustainability.


Having a digital business card is a great way to connect with others and promote your brand. It is important to consider the ecological impact this has. Digital business cards are 100% biodegradable, allowing you to keep in touch with your customers without compromising the environment. Other recycled materials are also available for those looking for a more sustainable business card. By choosing an eco-friendly business card, you are confident to preserve the environment while keeping in touch with your customers.

Create your digital and NFC business card with ClickCard. Contact your team or download the app ( Android and iOS ).

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